ShopAppy is an independent editorial publication covering the global retail and e-commerce industry. We publish daily news, weekly analysis, and longer-form features on the businesses, technologies, platforms and policies shaping how the world shops. This page explains how the publication is structured, who writes for it, how stories are sourced, and how readers can engage.
The editorial team
The newsroom is structured around six core beats, each led by a senior editor with operating or analyst experience in the relevant area. Beats cover marketplaces and platforms, payments and financial infrastructure, logistics and fulfilment, consumer trends and shopping behaviour, brand and retail case studies, and regulatory and trade policy. Contributors include retail operators, agency strategists, freelance journalists, and occasional guest columnists from inside the industry.
Every published piece carries the byline of the actual writer and an editorial date. Where a story has been updated after first publication, the update note appears at the bottom of the article along with the timestamp of the change. We do not run pseudonymous content, AI-generated content without human authorship, or articles whose origin we cannot verify.
How we source and verify stories
News stories are sourced through three main channels: direct conversations with industry contacts, regulatory and corporate disclosures, and tip-offs from readers. We do not republish wire copy verbatim. Where another publication has broken a story we credit it explicitly, and we do not pretend independent verification we have not done.
For analytical pieces we work from primary sources wherever possible. That means earnings transcripts rather than analyst notes, regulatory filings rather than press summaries, and on-the-record conversations rather than anonymous reconstructions. Where anonymous sources are used, the reason is explained in the article and a senior editor has independently verified the source’s bona fides.
Publishing rhythm and content types
Daily news runs Monday through Friday, with most posts published between 09:00 and 17:00 UK time. Longer-form analysis appears twice weekly, typically Tuesday and Thursday. Weekend coverage is reserved for industry retrospectives, opinion columns, and longer feature interviews.
Across these formats, content is organised into four main types. News briefs run 500 to 800 words and cover a single development. Analytical pieces run 1500 to 2500 words and contextualise a development against industry trends. Long-form features run 3000 to 6000 words and combine reporting, analysis, and primary interviews. Opinion columns run 800 to 1500 words and are clearly labelled as opinion rather than reporting.
Commercial model and editorial independence
The publication is supported by a combination of display advertising, an industry jobs board, and a subscription tier for practitioners that includes additional analysis and a weekly briefing newsletter. We do not run sponsored content disguised as editorial. Where a piece has been commissioned by a sponsor for explicit promotional purposes, it is labelled clearly as a paid post and a senior editor has reviewed it for accuracy.
Editors and writers do not hold equity, advisory roles, or paid consulting positions with the businesses they cover. Where a conflict is unavoidable, for example because a long-standing professional relationship exists, the conflict is disclosed at the top of the article. Readers who spot something that looks like an undisclosed conflict are encouraged to write to us so we can review it.
How readers can engage
The site is free to read for all news, analysis and features. The optional subscriber tier unlocks a weekly briefing newsletter, an industry events calendar, and longer member-only analysis pieces. Readers can submit tips, story ideas, corrections and pitches through the contact page. We aim to respond to legitimate inquiries within two working days.
Comments on individual articles are moderated. Constructive disagreement, additional context, and corrections are welcome. Personal attacks, off-topic promotion, and content that appears generated by automated systems will not be published. The publication holds the right to refuse comments at its editorial discretion.