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Privacy Policy

ShopAppy GDPR Privacy Policy.
Privacy Notice (website visitors & existing customers)
This policy relates to the privacy of your personal data at ShopAppy.
About ShopAppy.
Shopappy™ is an eCommerce site that enables independent retailers to sell their products online to customers within any town in which they are located and to enable customers to click and collect the products they have purchased. With the Shopappy™ website you can:
  • Browse products that are at shops where you live or are visiting in the town you select
  • Purchase the products or save your shopping lists
  • Find out more about the shops and services around you and select ones that you like
We are the Data Controller.
As we set the rules and reasons for collecting personal data from you, we are classed as the Controller of your personal data. This means that we determine what happens to your data and it is our responsibility to ensure that your data is controlled effectively and is protected at all times. Should you have any questions about the processing of your personal data you can contact us directly using the following methods: [email] ShopAppy
Why we need your personal data and what we need to do with it.
Your personal data will be managed in accordance with the new Data Protection Regulation – (GDPR) under the following principles:
1. Lawfulness, Fairness and Transparency:
We will process your data in order to provide this website to you and to help us answer any questions that you pose. We will also use your personal data in connection with the performance of any contract entered into with ShopAppy. (This means if you wish to use the ShopAppy platform to purchase goods from your local shops).
2. Purpose Limitation: Your data will only be collected for specified, explicit, contractual as well as legitimate purposes, and will be collected for:
Marketing purposes
  • Newsletter subscriptions
  • Other products/services provided by ShopAppy that will be offered to you the ‘data subject’ under legitimate interest
  • Goods purchased history
  • Registering to the Shopappy™ website
  • Registering to the ShopAppy app
  • Subscribe to or use any of our Services
  • Search for a product
  • Place an order on the website
  • Place an order using the ShopAppy app
  • Participate in discussion board or other social media functions on the website
  • Enter a competition, promotion or survey
If we have collected your information to fulfil a legal contract we will use it to communicate with you about similar services, products, competitions or local, relevant news.
If we have collected your information for a specific purpose, we will not use it for anything else unless you have been informed and, where relevant, your permission obtained
3. Data Minimisation:
We will not ask for more information than we need for the purposes for which we are collecting it
4. Data Accuracy:
We will update our records when you inform us that your details have changed
5. Storage Limitation:
We will only retain your personal data for the length of time needed to complete the initial request.
6. Integrity and Confidentiality:
We have implemented appropriate technical and operational measures to protect the integrity and confidentiality of your personal data.
Where consent has been obtained to process your data, you have the right to be forgotten and your personal data to be erased without undue delay. Where we require to hold your data (for contractual reasons), your data will be removed once the term of the contract has expired.
Policies and processes we have to protect your rights as the ‘Data Subject’
Under the GDPR you have a number of ‘rights’ which you can exercise at any time. Should you wish to do so, please contact the person named at the end of this Notice. These rights might include:
  • the right to access all of the data we process on you. This will be supplied to you within 1 month from the request being received.
  • the right for any inaccurate data we hold on you to be corrected. We will make your amendments without undue delay
  • where the contract has ended but consent has been obtained to process your data, you may have the right to be forgotten and your personal data erased without undue delay
  • the right to object/withdraw your consent the right to restrict us from processing your personal data which can be reversed through consent from you the ‘data subject’
  • the right to have your personal data to be ported from ShopAppy to another controller
  • the right to object to automated decision making, whereby we may use your data for profiling purposes to make a decision.
Where we cannot comply with one of these rights, or we need additional time to comply, we will provide you with a full explanation within the timescales required by the Regulation.
Transferring personal data
Due to the nature of the business, we work with a variety of GDPR compliant businesses who act as our processors which store and process your personal data on our instructions.
Below is a list of our main categories of processors:
  • Website and app development and hosting companies
  • App development companies
  • Customer Relationship Management platforms
  • Email platforms
  • Vendors
  • Business partners
  • Sub-contractors
  • Delivery companies
  • Information Technology platforms
  • Secure servers
  • Secure payment platforms
  • Credit Reference Agencies
  • Search information providers
International Transfers
The majority of our processors are UK based and GDPR audits have been conducted to make sure that they have routine processes in place to remain compliant.
However, in order to fulfil our contractual agreement with you, we use an invoicing platform called Xero to process all of our invoices. Xero’s servers are based in the U.S which means the personal data of our customers is transferred and stored within the US. Due diligence has been completed with this processor which have confirmed that they have the EU-US Privacy Shield which is required as the legal basis by GDPR for transferring personal data to the US. You can find out more information about how their safeguard your personal data by visiting:
Should you wish to speak to us about the way we process your data, or wish to exercise your rights as listed above, please contact ShopAppy’s Data Protection Lead, Jackie Mulligan,
However if you wish to direct your questions to the ICO, you can find their details at
Shopappy™ is an eCommerce site that enables independent retailers to sell their products online to customers within any town in which they are located and to enable customers to click and collect the products they have purchased. With the Shopappy™ website you can:
Browse products that are at shops where you live or are visiting in the town you select
Purchase the products or save your shopping lists
Find out more about the shops and services around you and select ones that you like

When you use these services, and any other services we may provide in the future, ("Services") you share information with us. At Shopappy Limited ("we", "us", "our") we are committed to protecting and respecting your privacy. This privacy policy (together with our Customer terms and conditions sets out the basis on which any information we collect from you, or that you provide to us, will be used, processed and shared. By visiting and using the Shopappy™ website at you are accepting and consent to the practices described in this policy. For the purposes of the Data Protection Act 1998, the data controller of your information is Shopappy Limited (Company no. 10285855) of 15 Victoria Park, Shipley, West Yorkshire, United Kingdom BD18 4RL. Information we may collect from you

We may collect and process the following data about you:
Information you give us. This is information about you that you give us by filling in forms on the Shopappy™ website, corresponding with us by phone, email or otherwise. It includes information you provide when you register to the Shopappy™ website, subscribe to or use any of our Services, search for a product, place an order on the website, participate in discussion board or other social media functions on the website, enter a competition, promotion or survey, and when you report a problem with the website or our Services. The information you give us may include your name, address, e-mail address, phone number, age, username, password, financial and credit/debit card information and other registration information. That information is passed to the vendors to confirm orders and to the click and collect point so that they can process your order. It also means that should a problem occur with your order that they can contact you directly.
Information we collect about you. Each time you use the Shopappy™ website we may automatically collect the following information:
technical information, including the Internet protocol (IP) address used to connect your computer, mobile or handheld device to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
information about your visit to the Shopappy™ website, including the full Uniform Resource Locators (URL), clickstream to, through and from the website (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page and any phone number used to call our customer service number.
Information we receive from other sources. We are working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
If you contact us, We may keep a record of that correspondence.
Cookies The Shopappy™ website uses cookies to distinguish you from other users of the website. This helps us to provide you with a good experience when you browse the Shopappy™ website and also allows us to improve the website. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy .
Uses made of your information.
We take appropriate measures to ensure that any information collected from you is kept secure and kept only for so long as is necessary for the purpose for which such information was collected. We use information held about you in the following ways:.
To provide the Services to you and communicate with you..
To carry our obligations arising from any contracts entered into between you and any vendors on the Shopappy™ website from who you purchase products..
To personalise the Services for you and ensure that content from the Shopappy™ website is presented to you in the most effective manner..
To develop, maintain and protect the Shopappy™ website and our Services. .
To provide you, or permit selected third parties to provide you, with information about goods and/or services that you request or which we feel may interest you. If you do not want us to use your information in this way, or to pass your details on to third parties for marketing purposes, please do not tick the box situated on the registration form inviting you to be updated on news and offers in your area..
To administer the Shopappy™ website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes..
To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you..
We may associate any category of information with any other category of information and will treat the combined information in accordance with this privacy policy for as long as it is combined. .
Disclosure of your information
We may disclose your information to the following third parties:.
Vendors on the Shopappy™ website with who you have entered into a contract to purchase products in order for the vendor to fulfil their obligations under that contract, including effecting delivery of any products to you. .
Our business partners, suppliers and sub-contractors for the performance of the Services. .
Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with anonymous aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the information we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience. .
Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. .
Analytics and search engine providers that assist us in the improvement and optimisation of the Shopappy™ website. .
If we or substantially all of our assets are acquired by a third party, in which case information held by us about you will be one of the transferred assets. .
In the event that we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets. .
If we are under a duty to disclose or share your information in order to comply with any legal, governmental or regulatory obligation or request. .
In order to: .
enforce this privacy policy and other agreements or to investigate potential breaches; or .
protect the rights, property or safety of our users, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and to address security or technical issues. .
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use [The phrase 'Terms of Use' should be hyperlinked to that document – again, the user version rather than the vendor version] and other agreements. Where we store your information
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. The privacy and data protection laws in those destinations may be different to the laws in the country where you live. By submitting your information and using the Shopappy™ website, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy. .
All information you provide to us is stored on secure servers. Any payment transactions will be encrypted using SSL technology.Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Shopappy™ website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. .
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your information, we cannot guarantee the security of your information transmitted to us. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. Links .
The Shopappy™ website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any information that may be collected through these websites or services. Please check these policies before you submit any information to these websites or use these services. .
Your consent and changes to this privacy policy .
By accessing the Shopappy™ website and using the Services you are consenting to our use of your information as set forth in this privacy policy. .
We may change this privacy policy from time to time. Any changes we may make to our privacy policy in the future will be posted on this page and, if we consider it material, notified to you by email. The most current version governs our use of your information. By continuing to access the Shopappy™ website and use the Services after those changes, you agree to the revised privacy policy. .
Contact us If you have any questions, comments or requests regarding this privacy policy please contact us at .
Last updated 14 November 2016

This privacy policy sets out how Shopappy uses and protects any information that you give Shopappy when you use this website. Shopappy is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Shopappy may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to .

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE nameCOOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.