The SAP Hybris deadline that enterprise retail has circled for two years finally has teeth. On July 31, 2026, less than two weeks from today, SAP ends mainstream maintenance for SAP Commerce on-premise, the platform it once sold as Hybris. After that date there are no more security patches, no bug fixes, no standard support. What was a slow-motion problem has turned into a sprint, and the big commerce platforms are all sprinting toward the same exit.
More than 3,000 companies worldwide still run storefronts on it. Market tracker 6sense pegged the 2025 count above 3,200. Most are exactly the kind of high-revenue, heavily customized B2B and B2C operations that cannot swap a commerce platform over a weekend.
What the SAP Hybris deadline actually breaks
Nothing, at midnight. That is the trap. The site keeps serving orders on August 1 like nothing changed.
The damage compounds quietly instead. Without patches, every new payment gateway update, browser change, or disclosed vulnerability becomes a slow leak that no vendor is obligated to plug.
Here is what Hybris on-premise operators lose after the cutoff:
- Security patches and compliance updates stop shipping
- Bug fixes and standard SAP support end
- Payment gateway and integration compatibility starts to drift
- Extended, customer-specific support runs 2 to 4 times the old maintenance fee
That last line is the one finance teams are choking on. Paying a multiple to stand still is a hard budget to defend, which is why so many shops are choosing to move instead.
Why every platform vendor smells blood
A forced migration of 3,000-plus enterprise accounts is the single biggest replatforming event the sector has seen in a decade. Whoever wins these deals books years of high-value revenue, so Shopify, Adobe, BigCommerce and commercetools are all pitching Hybris refugees at once.
The pitches split along an old fault line: rip and replace with a full suite, or go composable and modernize in pieces. SAP’s own answer, SAP Commerce Cloud, keeps a largely monolithic architecture, which the composable crowd is happily using as a selling point against it.
There is a longer game under the deadline too. Agentic commerce, where AI agents browse and buy on a shopper’s behalf, is the next battleground, and whoever captures these migrations owns the checkout layer those agents will run through for the next decade.
commercetools moved first
On July 15, 2026, commercetools fired the clearest opening shot. It launched new standalone commerce modules for cart, order management and product catalog, built on its API-native Sphere platform, so enterprises can adopt one capability at a time instead of committing to a full replatform.
The message to Hybris shops is blunt. You do not have to boil the ocean before July 31. Bolt on a modern catalog or checkout now, keep your SAP ERP wired in, and migrate the rest on your own clock.
How Shopify, Adobe and BigCommerce line up
The three suite players are chasing different slices of the same stranded base. Adobe is leaning hard into agentic commerce and has been pushing the Model Context Protocol as a default way for AI agents to plug into its Commerce stack. Shopify keeps hammering speed and low operational overhead, and now accounts for more than 14% of US e-commerce, per US Census data for 2025.
BigCommerce is pushing its B2B Edition, built on the BundleB2B technology it acquired in 2022, as the most polished native B2B experience out of the box. Adobe Commerce still wins the most demanding enterprise B2B workflows, with shared catalogs, quote-to-order and multi-tier approvals baked in. For a Hybris shop with deep B2B logic, that native feature overlap is often the whole decision.
| Platform | Best fit for Hybris refugees | Notable edge |
|---|---|---|
| Adobe Commerce | Deep B2B, multi-warehouse, heavy customization | Closest native B2B feature map to Hybris |
| Shopify Plus | Brands wanting speed and light ops | Native B2B plus fully managed hosting |
| BigCommerce Enterprise | Teams wanting polished B2B out of the box | B2B Edition built on its BundleB2B buy |
| commercetools | Composable, API-first roadmaps | New modular pieces you adopt one by one |
What getting out actually costs
Replatforming is not cheap, and the deadline strips away any leverage to negotiate slowly. Rough 2026 migration math looks like this:
- Fast-track replatform: about $300K to $500K, 4 to 6 months
- Mid-market rebuild: about $500K to $800K, 6 to 12 months
- Full enterprise migration: $800K to $2M or more, 12 to 24 months
- Staying put on unsupported Hybris: 2 to 4 times maintenance, plus rising breach risk
The timelines are the brutal part. A complex, custom Hybris build can take 18 to 24 months to fully move, so any retailer starting the search today has already blown past a clean finish before the cutoff.
What retailers should do this week
If you are still on Hybris on-premise, the realistic play is not a heroic full migration by July 31. It is a documented decision and a bridge.
Lock in which target platform you are moving to, get extended support priced so you are not naked on August 1, and stand up one modern module or a phased plan so the clock stops working against you. The vendors are ready to move fast right now because this window is the best selling season they will get for years. Retailers who wait for the pressure to ease will just pay more, later, with less choice.