Splitting equity when a co-founder joins a retail brand late
Late co-founder equity is a valuation problem dressed as a fairness problem. Here are the structures that survive contact with growth.
Founder Stories
In-depth founder profiles and entrepreneurial journeys from retail and commerce founders.
The founder who fired the agency and hired one in-house marketer
Agency to in-house is the most common marketing decision founders get wrong in both directions. This is how one brand ran it.
The founder who sold to an aggregator and bought the brand back
One founder’s account of an aggregator exit that looked like a win, what happened to the brand afterwards and why they bought it back.
Pivoting a retail brand after a failed product line
A failed product line rarely kills a retail brand on its own. A practical guide to the pivot as numbers: when to kill a line, how to liquidate stock, how to fund the rebuild.
A founder who moved a brand from Amazon to owned D2C
One founder rebuilt $4.1M of Amazon revenue on owned D2C in eighteen months. Here is the exact sequence, the margin numbers that moved, and what nearly broke it.
Tools and vendors for founder stories in 2026
Business deep dive: Tools and vendors for founder stories in 2026.
Burnout, exits and second acts: retail founder honesty
Business deep dive: Burnout, exits and second acts: retail founder honesty.
Co-founders in retail: who you bring in, and who you do not
Business deep dive: Co-founders in retail: who you bring in, and who you do not.
A founder story: scaling a snack brand on Amazon and at Whole Foods
Business deep dive: A founder story: scaling a snack brand on Amazon and at Whole Foods.
Why retail founders should pick a niche even when it feels narrow
Business deep dive: Why retail founders should pick a niche even when it feels narrow.