Why India’s quick commerce pivots from land grab to margin in H2 2026: 3 signals
India’s quick-commerce land grab likely turns to a margin pivot by the September 2026 quarter, with Zepto’s July-to-September IPO the most probable trigger. Three independent signals across Blinkit, Swiggy Instamart, and Zepto point to decelerating dark-store growth before year-end 2026.