Prime Big Deal Days opens October 6: Walmart and Target counter

Prime Big Deal Days 2026

Amazon’s Prime Big Deal Days runs 48 hours from October 6, with Walmart Deals spanning October 5 to 11 and Target Circle Deal Days matching Amazon’s two days exactly. Adobe forecasts about $9.9bn of US online spending in the window, which opens on the same day as CBP’s CAPE Phase 3 tariff-refund channel.

Why Alexa for Shopping likely goes global by Q1 2027: 3 hiring signals

Alexa for Shopping

Amazon looks likely to launch Alexa for Shopping, its agentic assistant, in three or more non-US marketplaces by March 31, 2027, and to open a shopping assistant in Mexico, Brazil or Australia. Fourteen Rufus job postings in 30 days, Alexa+ in twelve countries and a two-speed Prime Big Deal Days announcement point the same way.