Direct-to-consumer brand strategy, mobile commerce, app-first retail, and social shopping.
Nike will close more than 1,000 online storefronts run by partners across Chinese marketplaces and route sales through official channels only, effective January. The reset trades near-term volume in its third-largest market for tighter control of price and brand.
Caraway, the ceramic nonstick cookware brand that built its name selling directly to shoppers online, is now stocking more than 500 Walmart stores. The rollout, …
E-commerce deep dive: Tools and vendors for d2c & mobile commerce in 2026.
E-commerce deep dive: Building a D2C brand without paid ads is hard but possible.
E-commerce deep dive: App versus mobile web for D2C: the honest tradeoffs.
E-commerce deep dive: How D2C brands earn first-party data without bribing customers.
E-commerce deep dive: Subscription D2C models: which categories actually work.
E-commerce deep dive: D2C in 2026: the brands still growing and what they share.
E-commerce deep dive: Mobile commerce conversion: where most stores quietly lose sales.
A dedicated shopping app is no longer a default. Here is the concrete economics, retention math, and decision framework for whether a retail brand should build one in 2026.