Direct-to-consumer brand strategy, mobile commerce, app-first retail, and social shopping.
Nike will close more than 1,000 online storefronts run by partners across Chinese marketplaces and route sales through official channels only, effective January. The reset trades near-term volume in its third-largest market for tighter control of price and brand.
Caraway, the ceramic nonstick cookware brand that built its name selling directly to shoppers online, is now stocking more than 500 Walmart stores. The rollout, …
A dedicated shopping app is no longer a default. Here is the concrete economics, retention math, and decision framework for whether a retail brand should build one in 2026.
Smartphones drive most retail sessions but convert at half the desktop rate. This guide fixes the mobile checkout with wallets, lean forms, guest checkout, and speed.