Building a D2C bundle strategy that raises AOV without discounting
A bundle is a pricing decision dressed up as merchandising. Get the combination and the discount depth wrong and you fund your own discount.
D2C & Mobile Commerce
Direct-to-consumer brand strategy, mobile commerce, app-first retail, and social shopping.
Core Web Vitals for D2C stores: what actually moves mobile revenue
Chasing a perfect lab score is not the same as making a phone checkout feel fast. These are the fixes that show up in revenue.
Push notifications versus SMS for D2C brands: cost, opt-in and fatigue
One channel is free but locked behind an app install. The other reaches almost everyone and bills you per send.
Mobile wallet checkout: what Apple Pay and Shop Pay do to conversion
Express wallet buttons are the fastest checkout most stores can offer. They also quietly rewrite what you know about the buyer.
Nike cuts 1,000 online storefronts in China: brand control over reach
Nike will close more than 1,000 online storefronts run by partners across Chinese marketplaces and route sales through official channels only, effective January. The reset trades near-term volume in its third-largest market for tighter control of price and brand.
Caraway Just Hit 500 Walmart Stores, and the DTC Rulebook Is Officially Torn Up
Caraway, the ceramic nonstick cookware brand that built its name selling directly to shoppers online, is now stocking more than 500 Walmart stores. The rollout, …
Tools and vendors for d2c & mobile commerce in 2026
E-commerce deep dive: Tools and vendors for d2c & mobile commerce in 2026.
Building a D2C brand without paid ads is hard but possible
E-commerce deep dive: Building a D2C brand without paid ads is hard but possible.
App versus mobile web for D2C: the honest tradeoffs
E-commerce deep dive: App versus mobile web for D2C: the honest tradeoffs.
How D2C brands earn first-party data without bribing customers
E-commerce deep dive: How D2C brands earn first-party data without bribing customers.