Counterfeit listings: handling a knock-off crisis on marketplaces
When counterfeits appear on a marketplace, speed and evidence decide the outcome. This is the response plan and the messaging that goes with it.
Brands & Stories
Brand profiles, case studies, marketing campaigns, and notable retail stories from around the world.
Campaign incrementality testing without an enterprise budget
Practical incrementality testing for retail brands that cannot run a full experimentation stack, using geo holdouts and honest arithmetic.
A regional chain that grew after cutting half of its SKUs
Cutting range sounds like cutting sales. This case study shows how a regional chain removed half its lines and grew anyway.
How a mattress brand cut acquisition cost by fixing post-purchase
This case study follows a high-ticket D2C brand that reduced blended CAC by rebuilding everything that happens after the order confirmation.
Brand architecture in retail: house of brands or branded house
How retail groups decide whether a new line becomes a sub-brand or a standalone label, and what each choice costs to support.
Italian Police Visit Chanel, Bulgari and Moncler in Widening Luxury Labor Probe
Italian police visited the offices of nine luxury fashion houses on Thursday, among them Chanel, Bulgari and Moncler, and left each one with the same …
Stephen Curry signs $400m Li-Ning deal: Curry Brand goes global
Golden State Warriors guard Stephen Curry has signed a reported 10-year, $400 million endorsement deal with Chinese sportswear company Li-Ning, ending a seven-month search after his Under Armour split. The agreement spans basketball, golf and lifestyle product and gives Curry Brand a path to global retail expansion.
Case study: a retailer that cut CAC by owning content
How a $40M specialty retailer cut blended CAC from $58 to $36 by reallocating paid budget into an owned content engine, with the payback curve and a playbook.
Retail roundup: BNPL providers face fresh UK affordability rules from June
FCA confirms 1 June start date for binding affordability checks on Klarna, Clearpay, Zilch and other BNPL providers operating in the UK market.
Case study: a DTC brand that fixed its returns problem
A mid-size DTC apparel brand was bleeding margin to a 34% return rate. This case study breaks down the four-part fix that pulled it to 19% in two quarters, the costs, and the metrics that mattered.