Hiring your first ops leader as a scaling retail brand
When to hire your first ops leader at a scaling D2C brand, plus the title, comp band, equity, screening tests, and onboarding plan that make the hire stick.
Scaling direct-to-consumer brands: growth strategies, marketing, fulfillment, and brand building.
When to hire your first ops leader at a scaling D2C brand, plus the title, comp band, equity, screening tests, and onboarding plan that make the hire stick.
Most retail brands do not choose between wholesale and D2C, they sequence them. This guide shows when to add a channel based on unit economics and cash, not vanity volume.
Most D2C brands die with a healthy gross margin and an empty bank account. Here is the line-by-line P&L and the four margin layers that decide whether you survive.
Business deep dive: The 2026 D2C scaling playbook worth following.
Business deep dive: Hiring the first ten roles at a scaling D2C brand.
Business deep dive: When D2C brands should add wholesale and how to do it well.
Business deep dive: Scaling D2C internationally without losing your margin.
Business deep dive: D2C unit economics every founder should be able to defend.
Business deep dive: Scaling D2C from one million to ten million revenue, honestly.