Scaling direct-to-consumer brands: growth strategies, marketing, fulfillment, and brand building.
Signals point to Lululemon naming its first North American third-party retail partner before the June 2027 first-quarter results, most likely with the March 2027 strategy reset. A Nike marketplace veteran as CEO, a 12% Americas comp decline in both owned channels and a cleared board and C-suite explain why.
Blended repeat rate flatters every brand. Cohort tables show whether new customers are actually behaving like the old ones.
A comparison of the ways retail brands fund stock, with the real cost of capital and the situation each option actually suits.
Blended margin hides losing channels. This is how to build a contribution margin report per channel that survives scrutiny.
When to hire your first ops leader at a scaling D2C brand, plus the title, comp band, equity, screening tests, and onboarding plan that make the hire stick.
Most retail brands do not choose between wholesale and D2C, they sequence them. This guide shows when to add a channel based on unit economics and cash, not vanity volume.
Most D2C brands die with a healthy gross margin and an empty bank account. Here is the line-by-line P&L and the four margin layers that decide whether you survive.
Business deep dive: Tools and vendors for scaling d2c in 2026.
Business deep dive: The 2026 D2C scaling playbook worth following.
Business deep dive: Hiring the first ten roles at a scaling D2C brand.