Why holiday 2026 retail hiring is likely to set a new low: 3 automation signals

holiday 2026 retail hiring

US retailers are likely to announce fewer holiday 2026 seasonal jobs than in 2025, a year that already marked the weakest peak hiring since 2009. Three signals from late July and early August point to peak capacity being bought as automation capex rather than temporary staff, with the first checkpoint due when the seasonal outlooks publish in late September 2026.