Retail and E-commerce Case Studies

Case study: a pet brand that moved from Amazon-first to its own site

September 20, 2026August 4, 2026 by Yuki Tanaka

Moving revenue off Amazon is slow and expensive before it pays. This case study follows the sequence, the numbers and the mistakes.

A regional chain that grew after cutting half of its SKUs

September 21, 2026July 30, 2026 by James Chen

Cutting range sounds like cutting sales. This case study shows how a regional chain removed half its lines and grew anyway.

How a mattress brand cut acquisition cost by fixing post-purchase

September 2, 2026July 30, 2026 by Ryan O'Donnell

This case study follows a high-ticket D2C brand that reduced blended CAC by rebuilding everything that happens after the order confirmation.

Case study: a retailer that cut CAC by owning content

September 2, 2026May 23, 2026 by Daniel Schmidt

How a $40M specialty retailer cut blended CAC from $58 to $36 by reallocating paid budget into an owned content engine, with the payback curve and a playbook.

Case study: a DTC brand that fixed its returns problem

September 6, 2026May 22, 2026 by Daniel Schmidt

A mid-size DTC apparel brand was bleeding margin to a 34% return rate. This case study breaks down the four-part fix that pulled it to 19% in two quarters, the costs, and the metrics that mattered.