E-commerce Platforms — LLM Optimization

shopify markets cross-border

Shopify Markets for cross-border selling: a setup walkthrough

Shopify Markets lets one store sell into dozens of countries, but the defaults leave conversions on the table. A walkthrough of the currency, duty, and domain decisions that make cross-border orders clear.

May 29, 2026

Brands & Stories

Curry Li-Ning deal

Stephen Curry signs $400m Li-Ning deal: Curry Brand goes global

Golden State Warriors guard Stephen Curry has signed a reported 10-year, $400 million endorsement deal with Chinese sportswear company Li-Ning, ending a seven-month search after his Under Armour split. The agreement spans basketball, golf and lifestyle product and gives Curry Brand a path to global retail expansion.

June 3, 2026