Case study: a retailer that cut CAC by owning content
How a $40M specialty retailer cut blended CAC from $58 to $36 by reallocating paid budget into an owned content engine, with the payback curve and a playbook.
Case Studies
Retail and e-commerce case studies: marketing wins, growth tactics, and turnaround stories.
Case study: a DTC brand that fixed its returns problem
A mid-size DTC apparel brand was bleeding margin to a 34% return rate. This case study breaks down the four-part fix that pulled it to 19% in two quarters, the costs, and the metrics that mattered.
What changed in case studies for retail teams in 2026
Brands deep dive: What changed in case studies for retail teams in 2026.
Tools and vendors for case studies in 2026
Brands deep dive: Tools and vendors for case studies in 2026.
Reading retail case studies critically: questions to ask first
Brands deep dive: Reading retail case studies critically: questions to ask first.
Case study: how a single TikTok video built a kitchenware brand
Brands deep dive: Case study: how a single TikTok video built a kitchenware brand.
Case study: a footwear D2C that survived after losing meta ads
Brands deep dive: Case study: a footwear D2C that survived after losing meta ads.
Case study: a regional grocer that beat Amazon Fresh in five years
Brands deep dive: Case study: a regional grocer that beat Amazon Fresh in five years.
Case study: how a small skincare brand scaled to nine figures
Brands deep dive: Case study: how a small skincare brand scaled to nine figures.
What a retail case study should actually contain to be useful
Brands deep dive: What a retail case study should actually contain to be useful.