News, strategy, seller tools, and analysis covering Amazon as the world’s largest e-commerce marketplace.
A 40-engineer agentic commerce team, a new standards-council seat, and June’s maturing payment rails point the same way: Amazon likely ships a first external-agent commerce path before the 2026 holidays, base case in Q4.
Amazon’s Prime Day and Flipkart’s GOAT Sale both opened in India on July 4, launching the country’s mid-year online shopping war. The competing multi-day events land as quick commerce and the Walmart-Amazon rivalry redraw India’s retail map.
Amazon used its London Delivering the Future event to pledge more than 10 billion euros to modernise its European fulfilment network, adding 25,000 jobs and a new generation of warehouse robots. The package also widens ultra-fast Amazon Now delivery to more UK cities, including Manchester and Birmingham.
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