Handling a viral stockout backlash without over-promising
Selling out is good news until the comments turn. The response hinges on restock honesty and how you treat the queue.
Crisis & PR
Retail crisis management, PR challenges, brand recovery, and corporate reputation stories.
Counterfeit listings: handling a knock-off crisis on marketplaces
When counterfeits appear on a marketplace, speed and evidence decide the outcome. This is the response plan and the messaging that goes with it.
When a founder becomes the scandal: brand damage control
When a founder becomes the scandal, the usual crisis PR playbook stops working. A practical 2026 guide for retail brands: the first 72 hours, governance levers, and the rebuild.
Handling a product recall without losing customer trust
A practical 2026 crisis PR playbook for handling a product recall fast and honestly, with a 48-hour timeline, team roles, common mistakes, and recovery metrics.
Retail crisis PR: the first 24 hours after a data breach
The first 24 hours after a retail data breach decide whether customers stay. Here is the hour-by-hour crisis PR playbook: legal triggers, holding statements, and the regulator clocks you cannot miss.
What changed in crisis & pr for retail teams in 2026
Brands deep dive: What changed in crisis & pr for retail teams in 2026.
Tools and vendors for crisis & pr in 2026
Brands deep dive: Tools and vendors for crisis & pr in 2026.
Inside three retail crises that brands actually came back from
Brands deep dive: Inside three retail crises that brands actually came back from.
Data breach response for retailers: a step-by-step playbook
Brands deep dive: Data breach response for retailers: a step-by-step playbook.
When influencers attack a brand: the modern crisis playbook
Brands deep dive: When influencers attack a brand: the modern crisis playbook.