Using internal site search data as your best keyword research source
Shoppers tell you what they want in your own search box. Mining that log finds gaps that keyword tools never surface.
SEO for Retailers
SEO strategy for online retailers and e-commerce stores: technical SEO, on-page, content, and link building.
Out-of-stock and discontinued products: what to do with the URL
Out of stock is not the same as gone forever, and the SEO handling differs. Here is the decision tree that keeps the equity.
Product variant URLs and SEO: canonicalize, index or block
Variant URLs either build long-tail traffic or bloat your index. The deciding factor is whether people search for the variant.
What changed in seo for retailers for retail teams in 2026
Marketing deep dive: What changed in seo for retailers for retail teams in 2026.
Tools and vendors for seo for retailers in 2026
Marketing deep dive: Tools and vendors for seo for retailers in 2026.
Structured data for retail: what to mark up and what to skip
Marketing deep dive: Structured data for retail: what to mark up and what to skip.
Local SEO for retailers with physical stores in 2026
Marketing deep dive: Local SEO for retailers with physical stores in 2026.
How retailers should handle faceted navigation without killing SEO
Practical 2026 playbook for taming faceted navigation on US retail sites: which facets to index, which to block, and how to measure whether the cleanup actually moved rankings.
Category page SEO: the hub of a healthy retail site
Marketing deep dive: Category page SEO: the hub of a healthy retail site.
Product page SEO that actually drives organic conversions
Marketing deep dive: Product page SEO that actually drives organic conversions.