Consumer behavior, generational shopping trends, sustainability, luxury, and value shopping insights.
PwC’s Consumer Sentiment Index turned positive for the first time since 2021, rising to +1 in August from -13 in April, with 14% of shoppers already buying for Christmas. The firm warns the cheer will fade with autumn food and fuel inflation and the 28 October Budget, and tells retailers to launch Christmas now.
Signals point to the first compression in electronics discount depth in three years, with Adobe’s holiday wrap in early January 2027 likely to print below 2025’s 30.9% peak. Three console makers repriced in five weeks, in three different directions.
Marketplaces bring volume and bring price erosion with it. These are the distribution controls premium brands use to sell there safely.
Resale profit dies in inconsistent grading. Here is a grading scale, a photo standard and an authentication flow small teams can actually run.
A trade-in program is a discount mechanism in disguise. These are the pricing rules that keep it accretive.
Three routes into resale, three very different cost structures. Here is how brand-owned, powered-by and marketplace resale compare in practice.
Pillar guide: how resale and trade-in became a retail channel, the operating model behind it and the economics that decide whether it pays.
Retail subscriptions churn for predictable reasons. This breaks down the cancellation drivers and what actually keeps people subscribed.
Shrinkflation is a pricing decision with a reputation cost. Here is what happens to trust and switching once shoppers spot the smaller pack.
Luxury has raised prices faster than inflation for years. This looks at where pricing power still holds and where volume is already leaving.