Brand architecture in retail: house of brands or branded house
How retail groups decide whether a new line becomes a sub-brand or a standalone label, and what each choice costs to support.
Brand Profiles
In-depth profiles of notable retail and e-commerce brands and their strategies.
Stephen Curry signs $400m Li-Ning deal: Curry Brand goes global
Golden State Warriors guard Stephen Curry has signed a reported 10-year, $400 million endorsement deal with Chinese sportswear company Li-Ning, ending a seven-month search after his Under Armour split. The agreement spans basketball, golf and lifestyle product and gives Curry Brand a path to global retail expansion.
Brand profile: how Aldi became a cult value retailer
Aldi did not win on price alone. This brand profile breaks down the assortment math, private-label discipline, and store economics that turned a German discounter into a cult value retailer, and what other operators can copy.
What changed in brand profiles for retail teams in 2026
Brands deep dive: What changed in brand profiles for retail teams in 2026.
Tools and vendors for brand profiles in 2026
Brands deep dive: Tools and vendors for brand profiles in 2026.
The 2026 brand profiles changing what retail looks like
Brands deep dive: The 2026 brand profiles changing what retail looks like.
How heritage brands stay relevant decades after their founding
Brands deep dive: How heritage brands stay relevant decades after their founding.
The anatomy of a digitally native vertical brand profile
Brands deep dive: The anatomy of a digitally native vertical brand profile.
How challenger brands beat legacy retail on positioning
Brands deep dive: How challenger brands beat legacy retail on positioning.
What makes a retail brand story actually worth reading
Brands deep dive: What makes a retail brand story actually worth reading.