Founder-led versus operator-led retail brands: what changes at scale
The founder-to-operator handover changes pricing, product and marketing in predictable ways. Here is what usually improves and what usually gets lost.
Brand Profiles
In-depth profiles of notable retail and e-commerce brands and their strategies.
How to research a private retailer that never publishes financials
Private retailers publish no earnings deck. These public sources still let you estimate revenue, store economics and direction of travel.
Brand architecture in retail: house of brands or branded house
How retail groups decide whether a new line becomes a sub-brand or a standalone label, and what each choice costs to support.
Stephen Curry signs $400m Li-Ning deal: Curry Brand goes global
Golden State Warriors guard Stephen Curry has signed a reported 10-year, $400 million endorsement deal with Chinese sportswear company Li-Ning, ending a seven-month search after his Under Armour split. The agreement spans basketball, golf and lifestyle product and gives Curry Brand a path to global retail expansion.
Brand profile: how Aldi became a cult value retailer
Aldi did not win on price alone. This brand profile breaks down the assortment math, private-label discipline, and store economics that turned a German discounter into a cult value retailer, and what other operators can copy.
What changed in brand profiles for retail teams in 2026
Brands deep dive: What changed in brand profiles for retail teams in 2026.
Tools and vendors for brand profiles in 2026
Brands deep dive: Tools and vendors for brand profiles in 2026.
The 2026 brand profiles changing what retail looks like
Brands deep dive: The 2026 brand profiles changing what retail looks like.
How heritage brands stay relevant decades after their founding
Brands deep dive: How heritage brands stay relevant decades after their founding.
The anatomy of a digitally native vertical brand profile
Brands deep dive: The anatomy of a digitally native vertical brand profile.