How retailers should respond to a viral product recall
When a product recall goes viral, the recall itself is rarely what damages a retailer. The response does. Here is the hour-by-hour playbook that protects revenue and trust.
Breaking News
Breaking news from the retail and e-commerce industry as it happens.
Building a retail crisis comms plan before the story breaks
A breaking story does not wait for legal sign-off. This is how retailers build a crisis comms plan that produces a holding statement in 15 minutes, names the decision-maker, and keeps the brand credible across every channel.
What changed in breaking for retail teams in 2026
News deep dive: What changed in breaking for retail teams in 2026.
The 2026 retail breaking news playbook for PR teams
News deep dive: The 2026 retail breaking news playbook for PR teams.
Inside the newsroom alert systems that catch retail breaking stories
News deep dive: Inside the newsroom alert systems that catch retail breaking stories.
Why retail breaking news now moves faster than press releases
News deep dive: Why retail breaking news now moves faster than press releases.
Breaking news vs noise: how reporters verify retail scoops
News deep dive: Breaking news vs noise: how reporters verify retail scoops.
When a viral product story breaks: what retailers should do first
News deep dive: When a viral product story breaks: what retailers should do first.
How breaking retail news travels from wire to feed in minutes
News deep dive: How breaking retail news travels from wire to feed in minutes.