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Amazon

News, strategy, seller tools, and analysis covering Amazon as the world’s largest e-commerce marketplace.

GTIN, UPC and EAN codes: buying, assigning and fixing identifiers

August 28, 2026 by Yuki Tanaka
gtin upc for amazon listings

Cheap resold barcodes look like a saving until a listing gets blocked. Identifiers are the cheapest part of a catalog to get right.

Amazon IPI score and FBA storage limits explained for planners

August 26, 2026 by Ryan O'Donnell
amazon ipi score explained

A low inventory performance score turns into a storage limit, and a storage limit turns into lost sales in Q4.

Amazon Brand Registry, A+ content and Stores: the brand owner setup

August 26, 2026 by Tyler Brooks
amazon brand registry benefits

Registry is the gate to most of the tools that make an Amazon listing look like a brand rather than a commodity.

Amazon Vine and early reviews: what the program costs and when it works

August 25, 2026 by Charlotte Hughes
amazon vine program worth it

Vine trades inventory and a fee for reviews you cannot otherwise get on day one. Whether that is a good trade depends on your margin.

Why Amazon Business likely breaks MRO distributor pricing by Q2 2027: 3 signals

September 21, 2026August 23, 2026 by Carlos Mendez
Amazon Business MRO dock delivery and distributor pricing signals

Amazon Business began rolling out palletized dock-delivery trucks across 13 US states in August 2026, closing the last structural gap that let industrial distributors charge a service premium. Three signals point to distributor pricing power breaking by the April 2027 reporting round.

Auditing Amazon FBA fees and filing reimbursement claims

October 31, 2026August 11, 2026 by Karolina Skwira
amazon fba reimbursement claim

FBA overcharges are routine and refundable within a claim window. Here is the audit process and how claims are filed.

Why Amazon opens its marketplace to external AI agents before the 2026 holidays: 3 hiring signals

September 22, 2026July 19, 2026 by Ryan O'Donnell
Amazon agentic commerce external AI agents marketplace

A 40-engineer agentic commerce team, a new standards-council seat, and June’s maturing payment rails point the same way: Amazon likely ships a first external-agent commerce path before the 2026 holidays, base case in Q4.

Amazon and Flipkart launch July mega-sales: India’s price war reopens

September 19, 2026July 4, 2026 by Yuki Tanaka
Amazon Prime Day India

Amazon’s Prime Day and Flipkart’s GOAT Sale both opened in India on July 4, launching the country’s mid-year online shopping war. The competing multi-day events land as quick commerce and the Walmart-Amazon rivalry redraw India’s retail map.

Amazon pledges €10bn for European robotics: 25,000 jobs, faster delivery

June 5, 2026 by Tyler Brooks
Amazon Europe investment automated fulfilment robotics

Amazon used its London Delivering the Future event to pledge more than 10 billion euros to modernise its European fulfilment network, adding 25,000 jobs and a new generation of warehouse robots. The package also widens ultra-fast Amazon Now delivery to more UK cities, including Manchester and Birmingham.

What changed in amazon for retail teams in 2026

September 18, 2026April 4, 2026 by Priya Sharma
amazon changes 2026

E-commerce deep dive: What changed in amazon for retail teams in 2026.

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About

ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C