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Amazon

News, strategy, seller tools, and analysis covering Amazon as the world’s largest e-commerce marketplace.

Why Amazon Business likely breaks MRO distributor pricing by Q2 2027: 3 signals

September 21, 2026August 23, 2026 by Carlos Mendez
Amazon Business MRO dock delivery and distributor pricing signals

Amazon Business began rolling out palletized dock-delivery trucks across 13 US states in August 2026, closing the last structural gap that let industrial distributors charge a service premium. Three signals point to distributor pricing power breaking by the April 2027 reporting round.

Auditing Amazon FBA fees and filing reimbursement claims

September 25, 2026August 11, 2026 by Karolina Skwira
amazon fba reimbursement claim

FBA overcharges are routine and refundable within a claim window. Here is the audit process and how claims are filed.

Why Amazon opens its marketplace to external AI agents before the 2026 holidays: 3 hiring signals

September 22, 2026July 19, 2026 by Ryan O'Donnell
Amazon agentic commerce external AI agents marketplace

A 40-engineer agentic commerce team, a new standards-council seat, and June’s maturing payment rails point the same way: Amazon likely ships a first external-agent commerce path before the 2026 holidays, base case in Q4.

Amazon and Flipkart launch July mega-sales: India’s price war reopens

September 19, 2026July 4, 2026 by Yuki Tanaka
Amazon Prime Day India

Amazon’s Prime Day and Flipkart’s GOAT Sale both opened in India on July 4, launching the country’s mid-year online shopping war. The competing multi-day events land as quick commerce and the Walmart-Amazon rivalry redraw India’s retail map.

Amazon pledges €10bn for European robotics: 25,000 jobs, faster delivery

June 5, 2026 by Tyler Brooks
Amazon Europe investment automated fulfilment robotics

Amazon used its London Delivering the Future event to pledge more than 10 billion euros to modernise its European fulfilment network, adding 25,000 jobs and a new generation of warehouse robots. The package also widens ultra-fast Amazon Now delivery to more UK cities, including Manchester and Birmingham.

What changed in amazon for retail teams in 2026

September 18, 2026April 4, 2026 by Priya Sharma
amazon changes 2026

E-commerce deep dive: What changed in amazon for retail teams in 2026.

Tools and vendors for amazon in 2026

September 17, 2026April 2, 2026 by Elena Rossi
amazon tools 2026

E-commerce deep dive: Tools and vendors for amazon in 2026.

Amazon seller account suspension: how to actually get reinstated

July 11, 2026March 31, 2026 by Carlos Mendez
amazon account suspension

E-commerce deep dive: Amazon seller account suspension: how to actually get reinstated.

How to launch a private label brand on Amazon today

May 23, 2026March 30, 2026 by Tyler Brooks
private label amazon

E-commerce deep dive: How to launch a private label brand on Amazon today.

Amazon advertising explained for sellers who hate jargon

May 29, 2026March 28, 2026 by Aisha Williams
amazon ads explained

E-commerce deep dive: Amazon advertising explained for sellers who hate jargon.

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About

ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C