Case study: a pet brand that moved from Amazon-first to its own site
Moving revenue off Amazon is slow and expensive before it pays. This case study follows the sequence, the numbers and the mistakes.
Brands & Stories
Brand profiles, case studies, marketing campaigns, and notable retail stories from around the world.
Brand collaborations in retail: how co-branded drops are priced and split
Co-branded drops look like marketing and behave like a joint venture. These are the terms that decide who actually profits.
Rebrand rollout: sequencing packaging, site and store signage
Most rebrand pain comes from sequencing, not from the logo. Here is the order retailers use to switch identity without stranding stock.
Founder-led versus operator-led retail brands: what changes at scale
The founder-to-operator handover changes pricing, product and marketing in predictable ways. Here is what usually improves and what usually gets lost.
How to research a private retailer that never publishes financials
Private retailers publish no earnings deck. These public sources still let you estimate revenue, store economics and direction of travel.
Counterfeit listings: handling a knock-off crisis on marketplaces
When counterfeits appear on a marketplace, speed and evidence decide the outcome. This is the response plan and the messaging that goes with it.
Campaign incrementality testing without an enterprise budget
Practical incrementality testing for retail brands that cannot run a full experimentation stack, using geo holdouts and honest arithmetic.
A regional chain that grew after cutting half of its SKUs
Cutting range sounds like cutting sales. This case study shows how a regional chain removed half its lines and grew anyway.
How a mattress brand cut acquisition cost by fixing post-purchase
This case study follows a high-ticket D2C brand that reduced blended CAC by rebuilding everything that happens after the order confirmation.
Brand architecture in retail: house of brands or branded house
How retail groups decide whether a new line becomes a sub-brand or a standalone label, and what each choice costs to support.