Brand profiles, case studies, marketing campaigns, and notable retail stories from around the world.
Golden State Warriors guard Stephen Curry has signed a reported 10-year, $400 million endorsement deal with Chinese sportswear company Li-Ning, ending a seven-month search after his Under Armour split. The agreement spans basketball, golf and lifestyle product and gives Curry Brand a path to global retail expansion.
How a $40M specialty retailer cut blended CAC from $58 to $36 by reallocating paid budget into an owned content engine, with the payback curve and a playbook.
FCA confirms 1 June start date for binding affordability checks on Klarna, Clearpay, Zilch and other BNPL providers operating in the UK market.
A mid-size DTC apparel brand was bleeding margin to a 34% return rate. This case study breaks down the four-part fix that pulled it to 19% in two quarters, the costs, and the metrics that mattered.
Aldi did not win on price alone. This brand profile breaks down the assortment math, private-label discipline, and store economics that turned a German discounter into a cult value retailer, and what other operators can copy.
Rebrands fail when they cut the cord on recognition before the new identity has earned trust. Here is how retailers sequence the change so equity transfers instead of evaporating.
A working Q4 retail calendar is a sequence of decisions made in summer, not a list of holiday dates. Here is how to pace budget, lock creative, and stagger promotions so peak season runs on plan.
A retail campaign goes viral when a scroll-stopping hook meets a platform-ready format and a buyable product. Here is how to engineer and repeat it in 2026.
When a founder becomes the scandal, the usual crisis PR playbook stops working. A practical 2026 guide for retail brands: the first 72 hours, governance levers, and the rebuild.
A practical 2026 crisis PR playbook for handling a product recall fast and honestly, with a 48-hour timeline, team roles, common mistakes, and recovery metrics.