Handling a product recall without losing customer trust
A practical 2026 crisis PR playbook for handling a product recall fast and honestly, with a 48-hour timeline, team roles, common mistakes, and recovery metrics.
Brands & Stories
Brand profiles, case studies, marketing campaigns, and notable retail stories from around the world.
Retail crisis PR: the first 24 hours after a data breach
The first 24 hours after a retail data breach decide whether customers stay. Here is the hour-by-hour crisis PR playbook: legal triggers, holding statements, and the regulator clocks you cannot miss.
What changed in crisis & pr for retail teams in 2026
Brands deep dive: What changed in crisis & pr for retail teams in 2026.
Tools and vendors for crisis & pr in 2026
Brands deep dive: Tools and vendors for crisis & pr in 2026.
Inside three retail crises that brands actually came back from
Brands deep dive: Inside three retail crises that brands actually came back from.
Data breach response for retailers: a step-by-step playbook
Brands deep dive: Data breach response for retailers: a step-by-step playbook.
When influencers attack a brand: the modern crisis playbook
Brands deep dive: When influencers attack a brand: the modern crisis playbook.
How retailers handle product recalls without losing trust
Brands deep dive: How retailers handle product recalls without losing trust.
What to do in the first six hours of a retail PR crisis
Brands deep dive: What to do in the first six hours of a retail PR crisis.
Retail crisis PR explained: how brands recover from a viral fail
Brands deep dive: Retail crisis PR explained: how brands recover from a viral fail.