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Brands & Stories

Brand profiles, case studies, marketing campaigns, and notable retail stories from around the world.

What changed in marketing campaigns for retail teams in 2026

April 30, 2026 by Carlos Mendez
marketing campaigns changes 2026

Brands deep dive: What changed in marketing campaigns for retail teams in 2026.

Tools and vendors for marketing campaigns in 2026

April 28, 2026 by James Chen
marketing campaigns tools 2026

Brands deep dive: Tools and vendors for marketing campaigns in 2026.

The 2026 retail campaign trends worth borrowing

April 26, 2026 by Yuki Tanaka
retail campaign trends 2026

Brands deep dive: The 2026 retail campaign trends worth borrowing.

Inside an integrated retail campaign across TV, social and store

June 15, 2026April 25, 2026 by Oliver Bramley
integrated retail campaign

Brands deep dive: Inside an integrated retail campaign across TV, social and store.

When a retail campaign goes viral by accident: the postmortem

April 23, 2026 by Tyler Brooks
viral retail campaign

Brands deep dive: When a retail campaign goes viral by accident: the postmortem.

The most effective Super Bowl retail ads of the past decade

April 21, 2026 by Tyler Brooks
super bowl retail ads

Brands deep dive: The most effective Super Bowl retail ads of the past decade.

Holiday retail campaigns: what separates good from forgettable

April 20, 2026 by Aisha Williams
holiday retail campaign

Brands deep dive: Holiday retail campaigns: what separates good from forgettable.

How retail marketing campaigns are built from brief to launch

May 24, 2026April 18, 2026 by Sarah Mitchell
retail campaign brief

Brands deep dive: How retail marketing campaigns are built from brief to launch.

What changed in case studies for retail teams in 2026

April 16, 2026 by Yuki Tanaka
case studies changes 2026

Brands deep dive: What changed in case studies for retail teams in 2026.

Tools and vendors for case studies in 2026

May 24, 2026April 15, 2026 by Charlotte Hughes
case studies tools 2026

Brands deep dive: Tools and vendors for case studies in 2026.

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about

ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C