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Brands & Stories

Brand profiles, case studies, marketing campaigns, and notable retail stories from around the world.

Case study: a regional grocer that beat Amazon Fresh in five years

May 23, 2026April 8, 2026 by Elena Rossi
grocer beats amazon

Brands deep dive: Case study: a regional grocer that beat Amazon Fresh in five years.

Case study: how a small skincare brand scaled to nine figures

May 23, 2026April 7, 2026 by Oliver Bramley
skincare brand case study

Brands deep dive: Case study: how a small skincare brand scaled to nine figures.

What a retail case study should actually contain to be useful

May 23, 2026April 5, 2026 by Daniel Schmidt
retail case study structure

Brands deep dive: What a retail case study should actually contain to be useful.

What changed in brand profiles for retail teams in 2026

April 3, 2026 by Charlotte Hughes
brand profiles changes 2026

Brands deep dive: What changed in brand profiles for retail teams in 2026.

Tools and vendors for brand profiles in 2026

May 23, 2026April 2, 2026 by James Chen
brand profiles tools 2026

Brands deep dive: Tools and vendors for brand profiles in 2026.

The 2026 brand profiles changing what retail looks like

May 23, 2026March 31, 2026 by Elena Rossi
retail brand profiles 2026

Brands deep dive: The 2026 brand profiles changing what retail looks like.

Inside the modern brand playbook for retail and e-commerce

May 23, 2026March 30, 2026 by Ryan O'Donnell
brand strategy

Pillar: Inside the modern brand playbook for retail and e-commerce.

How heritage brands stay relevant decades after their founding

May 29, 2026March 29, 2026 by Elena Rossi
heritage brand relevance

Brands deep dive: How heritage brands stay relevant decades after their founding.

The anatomy of a digitally native vertical brand profile

May 29, 2026March 28, 2026 by Karolina Skwira
dnvb brand profile

Brands deep dive: The anatomy of a digitally native vertical brand profile.

How challenger brands beat legacy retail on positioning

May 23, 2026March 26, 2026 by Karolina Skwira
challenger brand positioning

Brands deep dive: How challenger brands beat legacy retail on positioning.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C