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Brands & Stories

Brand profiles, case studies, marketing campaigns, and notable retail stories from around the world.

Reading retail case studies critically: questions to ask first

May 24, 2026April 13, 2026 by Daniel Schmidt
critique retail case studies

Brands deep dive: Reading retail case studies critically: questions to ask first.

Case study: how a single TikTok video built a kitchenware brand

May 23, 2026April 11, 2026 by Ryan O'Donnell
tiktok kitchenware case

Brands deep dive: Case study: how a single TikTok video built a kitchenware brand.

Case study: a footwear D2C that survived after losing meta ads

May 23, 2026April 10, 2026 by Marcus Wright
footwear d2c case study

Brands deep dive: Case study: a footwear D2C that survived after losing meta ads.

Case study: a regional grocer that beat Amazon Fresh in five years

May 23, 2026April 8, 2026 by Elena Rossi
grocer beats amazon

Brands deep dive: Case study: a regional grocer that beat Amazon Fresh in five years.

Case study: how a small skincare brand scaled to nine figures

May 23, 2026April 7, 2026 by Oliver Bramley
skincare brand case study

Brands deep dive: Case study: how a small skincare brand scaled to nine figures.

What a retail case study should actually contain to be useful

May 23, 2026April 5, 2026 by Daniel Schmidt
retail case study structure

Brands deep dive: What a retail case study should actually contain to be useful.

What changed in brand profiles for retail teams in 2026

April 3, 2026 by Charlotte Hughes
brand profiles changes 2026

Brands deep dive: What changed in brand profiles for retail teams in 2026.

Tools and vendors for brand profiles in 2026

May 23, 2026April 2, 2026 by James Chen
brand profiles tools 2026

Brands deep dive: Tools and vendors for brand profiles in 2026.

The 2026 brand profiles changing what retail looks like

May 23, 2026March 31, 2026 by Elena Rossi
retail brand profiles 2026

Brands deep dive: The 2026 brand profiles changing what retail looks like.

Inside the modern brand playbook for retail and e-commerce

May 23, 2026March 30, 2026 by Ryan O'Donnell
brand strategy

Pillar: Inside the modern brand playbook for retail and e-commerce.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C