Register Your Business with ShopAppy
UK and international independent retail brands can register with ShopAppy to access editorial coverage opportunities, partnership programmes, and the broader audience reach that the publication has built across commerce decision-makers globally. Registration is the starting point for any operator who wants to engage with ShopAppy beyond passive readership.
What Registration Provides
Registered businesses gain access to several channels of engagement with the ShopAppy editorial and partnership team. Story pitches are routed through registered business contact channels with higher priority than cold inbound pitches. Sponsored content opportunities are offered first to registered businesses with categories aligned to ShopAppy editorial scope. Newsletter sponsorship slots prioritise registered businesses with relevant brand alignment to the audience.
Beyond commercial channels, registration provides operators with a structured way to maintain ongoing relationship with the ShopAppy editorial team. Founders, marketing directors, and PR teams who register can update brand and product information, respond to editorial inquiries faster, and stay informed about category coverage that may be relevant to their pitch planning.
Registration Process
To register your business, email contact@shopappy.com with subject line indicating registration intent. Include brand name, primary website, main contact person (with role and email), key brand categories that align with ShopAppy coverage scope, and any specific story angles or partnership ideas you want to discuss. The editorial team will respond within five business days to confirm registration and begin any active conversations.
There is no fee for basic registration. Sponsored content programmes, advertising placements, and newsletter sponsorship operate on separately priced commercial terms that are available on request once registration is established. Editorial coverage decisions remain independent of any commercial relationships and registered status, in line with our editorial independence policies.
Eligibility
Registration is open to UK and international brands across retail, e-commerce, marketplaces, payments, fintech, logistics, marketing technology, and adjacent commerce categories. Brands operating in sectors outside the commerce ecosystem may not find relevant ShopAppy editorial alignment, and registration in those cases will be politely declined to avoid creating expectations that cannot be met.
Further Reading
Related ShopAppy coverage: Sell with ShopAppy | Our Story | How ShopAppy Works | Contact