Campaign incrementality testing without an enterprise budget
Practical incrementality testing for retail brands that cannot run a full experimentation stack, using geo holdouts and honest arithmetic.
Elena Rossi
Store KPIs worth tracking weekly: conversion, UPT and sales per hour
The short list of store metrics that actually explain performance, how to calculate each one and what a good number looks like.
Tractor Supply cuts 2026 outlook: Q2 miss and Petsense retreat
Tractor Supply cut its full-year 2026 outlook after Q2 comparable sales fell 1.5% on weak May weather. The retailer will close about 75 Petsense stores and withdrew its long-term financial targets.
Why a retail restructuring wave is likely by early 2027: the turnaround-CFO hiring signal
A cluster of outsider turnaround-CFO hires at Nike, American Eagle, and Primark points to a wave of retail restructuring and reset guidance from autumn 2026 into early 2027. These are the three signals and what could break the call.
Why retail media and the independent DSP layer converge before year-end 2026: 3 signals
Three signals from the past month, an executive hire, a $1bn-plus acquisition and a new measurement standard, point to retail media and the independent DSP layer merging in H2 2026. Expect The Trade Desk to brand a commerce-media offering and at least one more retail media network to buy or bind a DSP before year-end.
Italian Police Visit Chanel, Bulgari and Moncler in Widening Luxury Labor Probe
Italian police visited the offices of nine luxury fashion houses on Thursday, among them Chanel, Bulgari and Moncler, and left each one with the same …
Why retail’s 2026 stablecoin wave lands in settlement, not checkout: 3 signals
Three signals from the last month point to stablecoins entering US retail through the back office, not the checkout page, before the 2026 holidays. Here is why settlement, treasury, and cross-border payouts are likely to move first, and which platforms are positioned to disclose it.
Funding Circle profit jumps to £23m: FlexiPay powers record first half
Funding Circle reported first-half 2026 revenue up 50% to about £138m and pretax profit of about £23m, nearly quadrupling year on year. FlexiPay transactions jumped 71% as the SME lender reaffirmed full-year guidance.
Duty drawback: how importers reclaim duties they paid
Tariffs & Customs deep dive: Duty drawback: how importers reclaim duties they paid.
Fast Retailing lifts outlook to record: Uniqlo shares fall on yen warning
Fast Retailing raised its full-year profit forecast to a record and posted a 45.7% jump in quarterly operating profit. Yet shares in the Uniqlo owner fell as much as 5.1% in Tokyo after its CFO warned a weak yen could drag on Japan sales.