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Elena Rossi

Milan reporter on European retail industry: department stores, supermarkets, and pop-up culture.

Case study: a regional grocer that beat Amazon Fresh in five years

May 23, 2026April 8, 2026 by Elena Rossi
grocer beats amazon

Brands deep dive: Case study: a regional grocer that beat Amazon Fresh in five years.

Same-day delivery economics: when it works for retailers

May 29, 2026April 6, 2026 by Elena Rossi
same day delivery economics

Logistics deep dive: Same-day delivery economics: when it works for retailers.

Last-mile delivery explained for retailers who never thought about it

May 29, 2026April 4, 2026 by Elena Rossi
last mile delivery explained

Logistics deep dive: Last-mile delivery explained for retailers who never thought about it.

Tools and vendors for amazon in 2026

May 29, 2026April 2, 2026 by Elena Rossi
amazon tools 2026

E-commerce deep dive: Tools and vendors for amazon in 2026.

The 2026 brand profiles changing what retail looks like

May 23, 2026March 31, 2026 by Elena Rossi
retail brand profiles 2026

Brands deep dive: The 2026 brand profiles changing what retail looks like.

How heritage brands stay relevant decades after their founding

May 29, 2026March 29, 2026 by Elena Rossi
heritage brand relevance

Brands deep dive: How heritage brands stay relevant decades after their founding.

Interchange fees explained in numbers retailers can use

May 29, 2026March 27, 2026 by Elena Rossi
interchange fees explained

Payments deep dive: Interchange fees explained in numbers retailers can use.

How to choose your first cross-border market without guessing

May 29, 2026March 25, 2026 by Elena Rossi
choose first cross border market

Trade deep dive: How to choose your first cross-border market without guessing.

Inside a brand profile: how reporters dissect a retailer

May 29, 2026March 23, 2026 by Elena Rossi
brand profile reporting

Brands deep dive: Inside a brand profile: how reporters dissect a retailer.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C