Measuring pop-up ROI beyond sales: footfall, email capture and halo effect
Judging a pop-up on register sales alone will close a project that was actually working.
Tyler Brooks
Best Buy Q2 lands August 27: $9.56bn meets a memory cost squeeze
Best Buy reports second quarter fiscal 2027 results before the open on August 27, with consensus at roughly $9.56bn in revenue and $1.37 in adjusted EPS. Unlike peers that booked tariff refunds, the swing factor here is a memory cost surge running through computing and mobile.
Measuring incrementality in retail ads: geo tests and holdouts on a small budget
Every ad platform grades its own homework. A holdout test is the cheapest way to find out what your ads actually added.
Extended warranties and protection plans: how retail programs really work
Protection plans are one of the highest margin lines in retail and one of the least understood. Here is the whole mechanism, from underwriter to claim.
Verifying a supplier scandal story before you cut ties
A supplier allegation forces a decision fast. Verifying the claim properly beats both silence and a panic announcement.
EU green claims ban lands September 27: retailers face 4% turnover fines
Directive (EU) 2024/825 makes generic environmental claims a blacklisted practice across the EU from 27 September 2026, with no transition period for stock already on shelves. Most member states missed transposition and face infringement proceedings, but the application date is unchanged.
Corporate and bulk gift card sales: margins, discounts and B2B channels
Corporate gift card sales are an underused B2B channel. This covers discount ladders, distributors and the risks worth pricing in.
Trade court weighs IEEPA refund class: 330,000 importers wait
The US Court of International Trade has yet to rule on a motion to certify a nationwide class of importers locked out of CBP’s IEEPA tariff refund portal, argued on August 6. The outcome decides whether importers with finally liquidated entries recover administratively or must sue one by one.
Trade court upholds de minimis repeal: $800 parcel loophole stays shut
The US Court of International Trade ruled on August 13 that IEEPA lets the President rescind the de minimis exemption, upholding the end of duty-free entry for parcels under $800. The government lost one count, and a separate refund claim remains open.
In-store pay later: how BNPL works at the physical checkout
In-store BNPL runs on different plumbing than online. Here are the flows, the staff training gaps and the queue cost.