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Tyler Brooks

Tyler Brooks covers United States retail from Chicago, from big-box chains to Main Street independents. He writes about store formats, omnichannel strategy, and how American shoppers are changing where and how they buy.

When influencers attack a brand: the modern crisis playbook

May 6, 2026 by Tyler Brooks
influencer attack brand

Brands deep dive: When influencers attack a brand: the modern crisis playbook.

AliExpress versus Amazon for buyers who care about price

May 5, 2026 by Tyler Brooks
aliexpress vs amazon

E-commerce deep dive: AliExpress versus Amazon for buyers who care about price.

FTC and retail: what the agency actually regulates today

July 16, 2026May 3, 2026 by Tyler Brooks
ftc retail regulation

News deep dive: FTC and retail: what the agency actually regulates today.

Valuation methods that buyers actually use for retail businesses

June 29, 2026May 1, 2026 by Tyler Brooks
retail valuation methods

Business deep dive: Valuation methods that buyers actually use for retail businesses.

Regional marketplaces that rival Amazon in their home turf

July 19, 2026April 27, 2026 by Tyler Brooks
regional marketplaces rival amazon

Trade deep dive: Regional marketplaces that rival Amazon in their home turf.

Tools and vendors for local marketplaces in 2026

April 25, 2026 by Tyler Brooks
local marketplaces tools 2026

Local Retail deep dive: Tools and vendors for local marketplaces in 2026.

When a retail campaign goes viral by accident: the postmortem

April 23, 2026 by Tyler Brooks
viral retail campaign

Brands deep dive: When a retail campaign goes viral by accident: the postmortem.

The most effective Super Bowl retail ads of the past decade

April 21, 2026 by Tyler Brooks
super bowl retail ads

Brands deep dive: The most effective Super Bowl retail ads of the past decade.

Stablecoin settlement for cross-border retail merchants

June 2, 2026April 19, 2026 by Tyler Brooks
stablecoin cross border retail

Payments deep dive: Stablecoin settlement for cross-border retail merchants.

Nextdoor commerce versus Facebook Marketplace for local sellers

May 29, 2026April 17, 2026 by Tyler Brooks
nextdoor vs facebook marketplace

Local Retail deep dive: Nextdoor commerce versus Facebook Marketplace for local sellers.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C