How retailers should respond to a viral product recall
When a product recall goes viral, the recall itself is rarely what damages a retailer. The response does. Here is the hour-by-hour playbook that protects revenue and trust.
breaking news
Building a retail crisis comms plan before the story breaks
A breaking story does not wait for legal sign-off. This is how retailers build a crisis comms plan that produces a holding statement in 15 minutes, names the decision-maker, and keeps the brand credible across every channel.