Footfall is a vanity number until it converts. This guide shows how to build a pop up experience that lifts conversion, basket size, and attributable revenue, with the metrics, layout science, and staffing that separate a profitable activation from an expensive photo wall.
A pop-up that sells out its run feels like a green light, but the decision math for a permanent lease is colder. Here is the model retailers actually use: contribution margin per square foot, payback windows, lease-risk weighting, and the signals that separate a hit from a habit.
Most pop-up budgets die on the line items nobody quotes upfront. Here is the full 30-day cost stack, a worked example, and the breakeven math that decides it.