Pivoting a retail brand after a failed product line
A failed product line rarely kills a retail brand on its own. A practical guide to the pivot as numbers: when to kill a line, how to liquidate stock, how to fund the rebuild.
founder stories
A founder who moved a brand from Amazon to owned D2C
One founder rebuilt $4.1M of Amazon revenue on owned D2C in eighteen months. Here is the exact sequence, the margin numbers that moved, and what nearly broke it.