Handling a product recall without losing customer trust
A practical 2026 crisis PR playbook for handling a product recall fast and honestly, with a 48-hour timeline, team roles, common mistakes, and recovery metrics.
product recall
How retailers should respond to a viral product recall
When a product recall goes viral, the recall itself is rarely what damages a retailer. The response does. Here is the hour-by-hour playbook that protects revenue and trust.