Handling a product recall without losing customer trust
A practical 2026 crisis PR playbook for handling a product recall fast and honestly, with a 48-hour timeline, team roles, common mistakes, and recovery metrics.
reputation management
Building a retail crisis comms plan before the story breaks
A breaking story does not wait for legal sign-off. This is how retailers build a crisis comms plan that produces a holding statement in 15 minutes, names the decision-maker, and keeps the brand credible across every channel.