Department store loyalty and store card economics
Department store loyalty programs and store cards run on two different engines. Here is the unit economics, the breakage math, and how to measure incremental margin.
retail economics
Pop-up retail economics: what a 30-day space really costs
Most pop-up budgets die on the line items nobody quotes upfront. Here is the full 30-day cost stack, a worked example, and the breakeven math that decides it.