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Elena Rossi

Elena Rossi reports on European retail and consumer brands from Milan. She covers the EU single market, cross-border commerce, and the continent's fashion and grocery sectors, with particular attention to how regulation shapes what shoppers see and pay.

Brick and mortar retail in 2026 is not dead, just different

May 29, 2026April 16, 2026 by Elena Rossi
brick mortar 2026

Retail deep dive: Brick and mortar retail in 2026 is not dead, just different.

Brick and mortar retail in 2026 is not dead, just different

May 29, 2026April 16, 2026 by Elena Rossi
brick mortar 2026

Retail deep dive: Brick and mortar retail in 2026 is not dead, just different.

Tools and vendors for main street in 2026

July 18, 2026April 14, 2026 by Elena Rossi
main street tools 2026

Local Retail deep dive: Tools and vendors for main street in 2026.

How retail brands earn AI assistant recommendations

May 24, 2026April 12, 2026 by Elena Rossi
ai assistant recommendations

Marketing deep dive: How retail brands earn AI assistant recommendations.

Ethical supply chains: the certifications that matter to buyers

May 23, 2026April 10, 2026 by Elena Rossi
ethical supply chain certifications

Consumer Trends deep dive: Ethical supply chains: the certifications that matter to buyers.

Case study: a regional grocer that beat Amazon Fresh in five years

May 23, 2026April 8, 2026 by Elena Rossi
grocer beats amazon

Brands deep dive: Case study: a regional grocer that beat Amazon Fresh in five years.

Same-day delivery economics: when it works for retailers

May 29, 2026April 6, 2026 by Elena Rossi
same day delivery economics

Logistics deep dive: Same-day delivery economics: when it works for retailers.

Last-mile delivery explained for retailers who never thought about it

May 29, 2026April 4, 2026 by Elena Rossi
last mile delivery explained

Logistics deep dive: Last-mile delivery explained for retailers who never thought about it.

Tools and vendors for amazon in 2026

May 29, 2026April 2, 2026 by Elena Rossi
amazon tools 2026

E-commerce deep dive: Tools and vendors for amazon in 2026.

The 2026 brand profiles changing what retail looks like

May 23, 2026March 31, 2026 by Elena Rossi
retail brand profiles 2026

Brands deep dive: The 2026 brand profiles changing what retail looks like.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C