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Elena Rossi

Elena Rossi reports on European retail and consumer brands from Milan. She covers the EU single market, cross-border commerce, and the continent's fashion and grocery sectors, with particular attention to how regulation shapes what shoppers see and pay.

What changed in cross-border selling for retail teams in 2026

August 22, 2026May 20, 2026 by Elena Rossi
cross-border selling changes 2026

E-commerce deep dive: What changed in cross-border selling for retail teams in 2026.

Anatomy of a viral retail campaign in 2026

July 10, 2026May 18, 2026 by Elena Rossi
marketing campaigns

A retail campaign goes viral when a scroll-stopping hook meets a platform-ready format and a buyable product. Here is how to engineer and repeat it in 2026.

Tools and vendors for headless commerce in 2026

May 18, 2026 by Elena Rossi
headless commerce tools 2026

Platforms deep dive: Tools and vendors for headless commerce in 2026.

When a founder becomes the scandal: brand damage control

September 10, 2026May 17, 2026 by Elena Rossi
crisis pr

When a founder becomes the scandal, the usual crisis PR playbook stops working. A practical 2026 guide for retail brands: the first 72 hours, governance levers, and the rebuild.

Migrating from OpenCart to Shopify: when it pays off

July 21, 2026May 16, 2026 by Elena Rossi
migrate opencart to shopify

Platforms deep dive: Migrating from OpenCart to Shopify: when it pays off.

OpenCart payment integration for US and EU merchants

May 16, 2026 by Elena Rossi
opencart payment integration

Platforms deep dive: OpenCart payment integration for US and EU merchants.

Shopee versus Lazada for cross-border sellers

May 15, 2026 by Elena Rossi
shopee vs lazada

E-commerce deep dive: Shopee versus Lazada for cross-border sellers.

What changed in eBay for retail teams in 2026

September 15, 2026May 14, 2026 by Elena Rossi
ebay changes 2026

E-commerce deep dive: What changed in eBay for retail teams in 2026.

SEO on Wix and Squarespace without the old myths

September 9, 2026May 14, 2026 by Elena Rossi
wix squarespace seo

Platforms deep dive: SEO on Wix and Squarespace without the old myths.

Sourcing inventory for eBay resale from estate sales to liquidation

July 14, 2026May 12, 2026 by Elena Rossi
ebay sourcing inventory

E-commerce deep dive: Sourcing inventory for eBay resale from estate sales to liquidation.

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About

ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C