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Marcus Wright

Marcus Wright is ShopAppy's business and dealmaking editor, based in New York. He covers retail mergers and acquisitions, funding rounds, and the financial performance of public retailers and marketplaces. He reads the earnings calls and regulatory filings so readers do not have to.

Shopee for Southeast Asia sellers: the practical 2026 guide

May 14, 2026 by Marcus Wright
shopee 2026 sellers

E-commerce deep dive: Shopee for Southeast Asia sellers: the practical 2026 guide.

Tools and vendors for BigCommerce in 2026

May 12, 2026 by Marcus Wright
bigcommerce tools 2026

Platforms deep dive: Tools and vendors for BigCommerce in 2026.

Tools and vendors for aliexpress in 2026

May 10, 2026 by Marcus Wright
aliexpress tools 2026

E-commerce deep dive: Tools and vendors for aliexpress in 2026.

How retailers should respond to a viral product recall

July 11, 2026May 9, 2026 by Marcus Wright
viral product recall

When a product recall goes viral, the recall itself is rarely what damages a retailer. The response does. Here is the hour-by-hour playbook that protects revenue and trust.

Retail returns in 2026: cutting the cost without losing buyers

May 29, 2026May 8, 2026 by Marcus Wright
returns reverse logistics

A practical 2026 guide to cutting retail returns cost without losing buyers: the reverse logistics cost stack, keep-it refunds, regional hubs, and metrics to track.

Win-back campaigns: the retail email plays that work

July 6, 2026May 6, 2026 by Marcus Wright
retail win-back campaigns

Marketing deep dive: Win-back campaigns: the retail email plays that work.

How retailers should integrate POS with their e-commerce stack

July 3, 2026May 4, 2026 by Marcus Wright
integrate pos ecommerce

Payments deep dive: How retailers should integrate POS with their e-commerce stack.

State privacy laws in 2026 every US retailer must comply with

May 29, 2026May 4, 2026 by Marcus Wright
state privacy laws 2026

By 2026 a retailer selling nationwide is no longer governed by one privacy rule but by roughly twenty overlapping state statutes, each with its own thresholds, consumer rights, and enforcement teeth. Here is what actually applies and what to fix first.

The FTC click-to-cancel rule and what retailers must change

May 29, 2026May 3, 2026 by Marcus Wright
FTC click-to-cancel rule

The FTC click-to-cancel rule forces subscription retailers to make canceling as easy as signing up. Here is what changes in checkout, consent, and billing for 2026.

Earnouts, escrows and reps and warranties in retail M&A

June 30, 2026May 3, 2026 by Marcus Wright
earnouts escrows retail ma

Business deep dive: Earnouts, escrows and reps and warranties in retail M&A.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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Copyright © 2026 shopappy.com

  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C