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Marcus Wright

New York-based startups and business reporter. Tracks retail-tech funding, M&A, and D2C scaling.

The FTC click-to-cancel rule and what retailers must change

May 29, 2026May 3, 2026 by Marcus Wright
FTC click-to-cancel rule

The FTC click-to-cancel rule forces subscription retailers to make canceling as easy as signing up. Here is what changes in checkout, consent, and billing for 2026.

Meta retail ads after the iOS privacy shift: a working playbook

April 22, 2026 by Marcus Wright
meta retail ads ios

Marketing deep dive: Meta retail ads after the iOS privacy shift: a working playbook.

Meta retail ads after the iOS privacy shift: a working playbook

April 22, 2026 by Marcus Wright
meta retail ads ios

Marketing deep dive: Meta retail ads after the iOS privacy shift: a working playbook.

Paid ads for retailers in 2026: what still works

May 24, 2026April 18, 2026 by Marcus Wright
paid ads retail 2026

Marketing deep dive: Paid ads for retailers in 2026: what still works.

Warehousing basics for retail brands that just outgrew the garage

May 29, 2026April 16, 2026 by Marcus Wright
warehousing basics retail

Practical guide to warehousing basics for US retail and e-commerce brands moving from garage fulfillment into a real stockroom: layouts, 3PL vs in-house, labor, and the metrics that matter.

The complete guide to selling on global e-commerce marketplaces

May 24, 2026April 14, 2026 by Marcus Wright
ecommerce marketplaces

Pillar: The complete guide to selling on global e-commerce marketplaces.

Migrating from Magento to WooCommerce: a real-world checklist

May 29, 2026April 12, 2026 by Marcus Wright
migrate magento to woocommerce

Platforms deep dive: Migrating from Magento to WooCommerce: a real-world checklist.

Case study: a footwear D2C that survived after losing meta ads

May 23, 2026April 10, 2026 by Marcus Wright
footwear d2c case study

Brands deep dive: Case study: a footwear D2C that survived after losing meta ads.

Perplexity and Google AI Overviews: what retailers should optimize for

May 29, 2026April 8, 2026 by Marcus Wright
perplexity ai overviews retail

Marketing deep dive: Perplexity and Google AI Overviews: what retailers should optimize for.

Kroger versus Walmart for grocery in the US

May 29, 2026April 6, 2026 by Marcus Wright
kroger vs walmart grocery

Retail deep dive: Kroger versus Walmart for grocery in the US.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C