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Marcus Wright

Marcus Wright is ShopAppy's business and dealmaking editor, based in New York. He covers retail mergers and acquisitions, funding rounds, and the financial performance of public retailers and marketplaces. He reads the earnings calls and regulatory filings so readers do not have to.

Nuvei buys Payoneer for $2.75bn: cross-border payments giant emerges

June 15, 2026 by Marcus Wright
Nuvei Payoneer cross-border payments acquisition

Nuvei has agreed to acquire Payoneer for about $2.75 billion in cash, pairing payment acceptance with cross-border payouts. The combined fintech would process more than $500 billion a year for over 2.4 million customers.

Why TikTok Shop will push in-house fulfillment across Europe before holiday 2026: 3 logistics signals

July 13, 2026June 13, 2026 by Marcus Wright
TikTok Shop fulfillment Europe

TikTok Shop is likely to extend Fulfilled by TikTok and push managed logistics across its new European markets before the 2026 holiday peak. Three signals, anchored by the June 15 four-market launch, point to an Amazon-style fulfillment buildout.

Pivoting a retail brand after a failed product line

May 29, 2026May 27, 2026 by Marcus Wright
founder stories

A failed product line rarely kills a retail brand on its own. A practical guide to the pivot as numbers: when to kill a line, how to liquidate stock, how to fund the rebuild.

Hiring your first ops leader as a scaling retail brand

May 29, 2026May 24, 2026 by Marcus Wright
scaling d2c

When to hire your first ops leader at a scaling D2C brand, plus the title, comp band, equity, screening tests, and onboarding plan that make the hire stick.

Wholesale versus D2C: when retail brands should add channels

May 29, 2026May 23, 2026 by Marcus Wright
scaling d2c

Most retail brands do not choose between wholesale and D2C, they sequence them. This guide shows when to add a channel based on unit economics and cash, not vanity volume.

Rebranding a retail business without losing equity

June 1, 2026May 20, 2026 by Marcus Wright
marketing campaigns

Rebrands fail when they cut the cord on recognition before the new identity has earned trust. Here is how retailers sequence the change so equity transfers instead of evaporating.

Holiday retail campaigns: planning the Q4 calendar

July 10, 2026May 19, 2026 by Marcus Wright
marketing campaigns

A working Q4 retail calendar is a sequence of decisions made in summer, not a list of holiday dates. Here is how to pace budget, lock creative, and stagger promotions so peak season runs on plan.

Handling a product recall without losing customer trust

June 1, 2026May 16, 2026 by Marcus Wright
crisis pr

A practical 2026 crisis PR playbook for handling a product recall fast and honestly, with a 48-hour timeline, team roles, common mistakes, and recovery metrics.

Retail crisis PR: the first 24 hours after a data breach

June 1, 2026May 15, 2026 by Marcus Wright
crisis pr

The first 24 hours after a retail data breach decide whether customers stay. Here is the hour-by-hour crisis PR playbook: legal triggers, holding statements, and the regulator clocks you cannot miss.

Shopee for Southeast Asia sellers: the practical 2026 guide

May 14, 2026 by Marcus Wright
shopee 2026 sellers

E-commerce deep dive: Shopee for Southeast Asia sellers: the practical 2026 guide.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C