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Sarah Mitchell

Sarah Mitchell is ShopAppy's lead editor, based in London. She has spent more than a decade covering British and European retail, from independent high-street shops to the largest grocers, with a focus on where physical and online retail meet. She oversees the newsroom's editorial standards and writes on UK retail strategy and the future of the high street.

The founder who fired the agency and hired one in-house marketer

September 28, 2026August 7, 2026 by Sarah Mitchell
in house vs agency retail marketing

Agency to in-house is the most common marketing decision founders get wrong in both directions. This is how one brand ran it.

How to research a private retailer that never publishes financials

October 1, 2026August 4, 2026 by Sarah Mitchell
how to research a private retail company

Private retailers publish no earnings deck. These public sources still let you estimate revenue, store economics and direction of travel.

A garden center that built a year-round revenue calendar

October 1, 2026August 2, 2026 by Sarah Mitchell

A seasonal retail business rebuilt its year around events and services instead of hoping spring would carry the whole calendar.

Why agentic commerce settles on retailer-controlled checkout by the 2026 holidays: 3 signals

September 22, 2026July 23, 2026 by Sarah Mitchell
agentic commerce retailer-controlled checkout

Signals point to agentic commerce settling on a retailer-controlled, reroute-to-store model by holiday 2026, with retailers as merchant of record rather than universal in-chat agent checkout. A prediction falsifiable at Cyber Week and in Q4 earnings.

Sleep Country buys Sleep Number out of bankruptcy in $702m US deal

August 27, 2026July 21, 2026 by Sarah Mitchell
Sleep Country acquires Sleep Number mattress retailer

A US bankruptcy court approved Sleep Country Canada’s roughly USD 702 million purchase of Sleep Number, nearly double the original bid. The deal creates the world’s second-largest sleep retailer with more than 800 stores.

Ant International raises $1.2bn: Alibaba’s payments arm funds global push

October 5, 2026July 21, 2026 by Sarah Mitchell
Ant International cross-border payments funding

Ant International, the Singapore-based payments unit spun out of Ant Group, has closed roughly $1.2 billion in Series A financing backed by Ant Group and Alibaba. The raise funds a push into cross-border merchant payments and AI-driven agentic commerce as a Hong Kong listing looms.

US Consumer Sentiment Rebounds to a Five-Month High as Gas Prices Ease

July 20, 2026July 18, 2026 by Sarah Mitchell
consumer sentiment rebound

US consumer sentiment snapped back in July, and the rebound was bigger than almost anyone expected. The University of Michigan said Friday its preliminary sentiment …

Read more

Ukraine drones hit Wildberries warehouses: sellers face uncovered losses

July 18, 2026 by Sarah Mitchell
Wildberries drone strike

Ukrainian drones struck two Wildberries fulfillment centers on July 18, killing at least eight workers and wiping out an estimated 10 to 15 percent of Russia’s biggest marketplace’s warehouse capacity. A force-majeure clause may leave third-party sellers to absorb the loss.

Why retail logistics capex stays flat while automation’s share climbs this earnings season: 3 signals

October 2, 2026July 18, 2026 by Sarah Mitchell
retail logistics capex automation share 2026

Retail and logistics capex is likely to stay flat this earnings season while automation’s share of spend rises. UPS on July 28 and Amazon on July 30 are the first live tests.

Watches of Switzerland posts record £1.83bn revenue: US now half of sales

September 29, 2026July 14, 2026 by Sarah Mitchell
Watches of Switzerland luxury watch retail showroom

Watches of Switzerland Group posted record annual revenue of £1.83bn for FY26, with the United States overtaking the UK and Europe combined to become its largest market. Statutory pre-tax profit jumped 76 percent even as the group trimmed its store estate to 191 showrooms.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C