A hardware store that built a YouTube channel into revenue
One instructive small business story: a 4,200-square-foot hardware store turned a how-to YouTube channel into a real revenue line, roughly 18% of sales by year three.
content marketing
Case study: a retailer that cut CAC by owning content
How a $40M specialty retailer cut blended CAC from $58 to $36 by reallocating paid budget into an owned content engine, with the payback curve and a playbook.