When a founder becomes the scandal: brand damage control
When a founder becomes the scandal, the usual crisis PR playbook stops working. A practical 2026 guide for retail brands: the first 72 hours, governance levers, and the rebuild.
crisis pr
Handling a product recall without losing customer trust
A practical 2026 crisis PR playbook for handling a product recall fast and honestly, with a 48-hour timeline, team roles, common mistakes, and recovery metrics.
Retail crisis PR: the first 24 hours after a data breach
The first 24 hours after a retail data breach decide whether customers stay. Here is the hour-by-hour crisis PR playbook: legal triggers, holding statements, and the regulator clocks you cannot miss.