Department store loyalty and store card economics
Department store loyalty programs and store cards run on two different engines. Here is the unit economics, the breakage math, and how to measure incremental margin.
Department store loyalty programs and store cards run on two different engines. Here is the unit economics, the breakage math, and how to measure incremental margin.
Concessions turned empty department store floors into a revenue engine again. Here is the margin math, the deal terms, and the operating discipline that separate a profitable shop-in-shop program from a glorified flea market.