Retail media networks: should you advertise on Amazon and beyond
Retail media now tops $140B in spend. Here is how retailers decide which networks to buy, how much budget to allocate, and how to measure incremental ROAS.
paid ads
Meta Advantage+ for retail catalogs: a practical setup
A concrete 2026 playbook for Meta Advantage+ catalog ads: clean your product feed, fix Conversions API signal, consolidate campaigns, and measure real lift.
Retail Performance Max: getting Google to spend wisely
Performance Max spends a retail budget fast and quietly. This 2026 playbook shows how to structure campaigns, control where Google buys, and audit the spend.