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Charlotte Hughes

Manchester-based e-commerce platforms reporter. Reviews Shopify, BigCommerce, WooCommerce, and headless commerce for UK merchants.

PrestaShop in 2026: who it still fits and who should leave

May 29, 2026May 22, 2026 by Charlotte Hughes
PrestaShop

PrestaShop still runs serious stores in 2026, but the fit has narrowed. Here is the honest breakdown of who the platform rewards, who it quietly punishes, and how to decide.

BigCommerce headless setup without a full dev team

May 29, 2026May 21, 2026 by Charlotte Hughes
bigcommerce

Going headless on BigCommerce does not demand a standing engineering team. Here is how a lean operator scopes, builds and ships a headless storefront with one contractor.

BigCommerce versus Shopify for mid-market retailers

May 29, 2026May 20, 2026 by Charlotte Hughes
bigcommerce

Picking between BigCommerce and Shopify at the mid-market level is a multi-year cost and architecture bet, not a feature checklist. Here is how the two platforms actually diverge on fees, B2B, API limits, and total cost of ownership.

PrestaShop multistore explained for retail groups

May 3, 2026 by Charlotte Hughes
prestashop multistore

Platforms deep dive: PrestaShop multistore explained for retail groups.

Why discount retailers are quietly winning the post-inflation era

May 1, 2026 by Charlotte Hughes
discount retailers winning

Consumer Trends deep dive: Why discount retailers are quietly winning the post-inflation era.

The future of local retail and main street commerce

April 29, 2026 by Charlotte Hughes
local retail

Pillar: The future of local retail and main street commerce.

Connected TV ads for retailers: when they actually pay off

April 27, 2026 by Charlotte Hughes
connected tv retail ads

Marketing deep dive: Connected TV ads for retailers: when they actually pay off.

The 2026 list of retail company watch flags for the year ahead

April 25, 2026 by Charlotte Hughes
retail watch list 2026

News deep dive: The 2026 list of retail company watch flags for the year ahead.

Hiring the first ten roles at a scaling D2C brand

April 23, 2026 by Charlotte Hughes
first ten hires d2c

Business deep dive: Hiring the first ten roles at a scaling D2C brand.

Safety stock, reorder points and lead times in plain English

April 21, 2026 by Charlotte Hughes
safety stock reorder points

Logistics deep dive: Safety stock, reorder points and lead times in plain English.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C