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Charlotte Hughes

Charlotte Hughes covers commerce platforms and retail technology from Manchester. She writes about the systems retailers run on, from e-commerce stacks and point-of-sale to inventory and order management, and what breaks when they scale.

BigCommerce in 2026 is the quiet enterprise play worth knowing

May 8, 2026 by Charlotte Hughes
bigcommerce 2026 enterprise

Platforms deep dive: BigCommerce in 2026 is the quiet enterprise play worth knowing.

Tools and vendors for POS & in-store tech in 2026

July 8, 2026May 7, 2026 by Charlotte Hughes
pos and in-store tech tools 2026

Payments deep dive: Tools and vendors for POS and in-store tech in 2026.

PrestaShop multistore explained for retail groups

May 3, 2026 by Charlotte Hughes
prestashop multistore

Platforms deep dive: PrestaShop multistore explained for retail groups.

Why discount retailers are quietly winning the post-inflation era

August 18, 2026May 1, 2026 by Charlotte Hughes
discount retailers winning

Consumer Trends deep dive: Why discount retailers are quietly winning the post-inflation era.

The future of local retail and main street commerce

April 29, 2026 by Charlotte Hughes
local retail

Pillar: The future of local retail and main street commerce.

Connected TV ads for retailers: when they actually pay off

July 10, 2026April 27, 2026 by Charlotte Hughes
connected tv retail ads

Marketing deep dive: Connected TV ads for retailers: when they actually pay off.

The 2026 list of retail company watch flags for the year ahead

April 25, 2026 by Charlotte Hughes
retail watch list 2026

News deep dive: The 2026 list of retail company watch flags for the year ahead.

Hiring the first ten roles at a scaling D2C brand

April 23, 2026 by Charlotte Hughes
first ten hires d2c

Business deep dive: Hiring the first ten roles at a scaling D2C brand.

Safety stock, reorder points and lead times in plain English

April 21, 2026 by Charlotte Hughes
safety stock reorder points

Logistics deep dive: Safety stock, reorder points and lead times in plain English.

Multi-currency pricing on retail sites without losing trust

July 13, 2026April 19, 2026 by Charlotte Hughes
multi currency pricing retail

Trade deep dive: Multi-currency pricing on retail sites without losing trust.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C