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Charlotte Hughes

Charlotte Hughes covers commerce platforms and retail technology from Manchester. She writes about the systems retailers run on, from e-commerce stacks and point-of-sale to inventory and order management, and what breaks when they scale.

What changed in brand profiles for retail teams in 2026

April 3, 2026 by Charlotte Hughes
brand profiles changes 2026

Brands deep dive: What changed in brand profiles for retail teams in 2026.

Outlet chains and why they outperform full-line stores

May 29, 2026April 1, 2026 by Charlotte Hughes
outlet chains outperform

Retail deep dive: Outlet chains and why they outperform full-line stores.

How to actually calculate landed cost for retail orders

May 29, 2026March 30, 2026 by Charlotte Hughes
calculate landed cost retail

Logistics deep dive: How to actually calculate landed cost for retail orders.

IOSS, OSS and the EU VAT rules for cross-border sellers

May 29, 2026March 28, 2026 by Charlotte Hughes
ioss oss eu vat

Trade deep dive: IOSS, OSS and the EU VAT rules for cross-border sellers.

Category page SEO: the hub of a healthy retail site

May 29, 2026March 26, 2026 by Charlotte Hughes
category page seo

Marketing deep dive: Category page SEO: the hub of a healthy retail site.

Why small business retail stories matter to the wider industry

May 29, 2026March 24, 2026 by Charlotte Hughes
small business retail stories

Local Retail deep dive: Why small business retail stories matter to the wider industry.

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about

ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C