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Charlotte Hughes

Charlotte Hughes covers commerce platforms and retail technology from Manchester. She writes about the systems retailers run on, from e-commerce stacks and point-of-sale to inventory and order management, and what breaks when they scale.

Connected TV ads for retailers: when they actually pay off

July 10, 2026April 27, 2026 by Charlotte Hughes
connected tv retail ads

Marketing deep dive: Connected TV ads for retailers: when they actually pay off.

The 2026 list of retail company watch flags for the year ahead

April 25, 2026 by Charlotte Hughes
retail watch list 2026

News deep dive: The 2026 list of retail company watch flags for the year ahead.

Hiring the first ten roles at a scaling D2C brand

April 23, 2026 by Charlotte Hughes
first ten hires d2c

Business deep dive: Hiring the first ten roles at a scaling D2C brand.

Safety stock, reorder points and lead times in plain English

September 3, 2026April 21, 2026 by Charlotte Hughes
safety stock reorder points

Logistics deep dive: Safety stock, reorder points and lead times in plain English.

Multi-currency pricing on retail sites without losing trust

July 13, 2026April 19, 2026 by Charlotte Hughes
multi currency pricing retail

Trade deep dive: Multi-currency pricing on retail sites without losing trust.

What changed in alibaba for retail teams in 2026

September 19, 2026April 17, 2026 by Charlotte Hughes
alibaba changes 2026

E-commerce deep dive: What changed in alibaba for retail teams in 2026.

Tools and vendors for case studies in 2026

May 24, 2026April 15, 2026 by Charlotte Hughes
case studies tools 2026

Brands deep dive: Tools and vendors for case studies in 2026.

Retail industry data sources analysts actually trust

May 24, 2026April 13, 2026 by Charlotte Hughes
retail data sources

News deep dive: Retail industry data sources analysts actually trust.

BNPL for high-ticket retail: when it pays for itself

May 23, 2026April 11, 2026 by Charlotte Hughes
bnpl high ticket retail

Payments deep dive: BNPL for high-ticket retail: when it pays for itself.

Rent, parking and zoning: the boring truths of main street retail

October 21, 2026April 9, 2026 by Charlotte Hughes
main street rent zoning

Local Retail deep dive: Rent, parking and zoning: the boring truths of main street retail.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C