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James Chen

James Chen covers e-commerce platforms and marketplace technology from San Francisco. His reporting focuses on Shopify, Amazon, and the infrastructure that powers online selling, from headless commerce to marketplace APIs. He comes from a software background and writes about the tools retailers actually build on.

D2C in 2026: the brands still growing and what they share

August 31, 2026May 20, 2026 by James Chen
d2c 2026 growth

E-commerce deep dive: D2C in 2026: the brands still growing and what they share.

Cross-border shipping costs are not what you think

September 12, 2026May 19, 2026 by James Chen
cross border shipping costs

E-commerce deep dive: Cross-border shipping costs are not what you think.

The 2026 headless commerce stack worth shortlisting

May 18, 2026 by James Chen
headless stack 2026

Platforms deep dive: The 2026 headless commerce stack worth shortlisting.

Migrating from Wix to Shopify without losing customers

May 14, 2026 by James Chen
migrate wix to shopify

Platforms deep dive: Migrating from Wix to Shopify without losing customers.

What changed in policy for retail teams in 2026

July 13, 2026May 10, 2026 by James Chen
policy changes 2026

News deep dive: What changed in policy for retail teams in 2026.

Loyalty pricing tiers explained for value-driven shoppers

May 9, 2026 by James Chen
loyalty pricing tiers

Consumer Trends deep dive: Loyalty pricing tiers explained for value-driven shoppers.

Building a retail crisis comms plan before the story breaks

July 10, 2026May 8, 2026 by James Chen
retail crisis comms plan

A breaking story does not wait for legal sign-off. This is how retailers build a crisis comms plan that produces a holding statement in 15 minutes, names the decision-maker, and keeps the brand credible across every channel.

Couponing in 2026 is not what your parents remember

May 8, 2026 by James Chen
couponing 2026

Consumer Trends deep dive: Couponing in 2026 is not what your parents remember.

Tools and vendors for community commerce in 2026

July 8, 2026May 7, 2026 by James Chen
community commerce tools 2026

Local Retail deep dive: Tools and vendors for community commerce in 2026.

Notable retail M&A deals to learn from in the past three years

July 6, 2026May 6, 2026 by James Chen
notable retail ma deals

Business deep dive: Notable retail M&A deals to learn from in the past three years.

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About

ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C