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James Chen

James Chen covers e-commerce platforms and marketplace technology from San Francisco. His reporting focuses on Shopify, Amazon, and the infrastructure that powers online selling, from headless commerce to marketplace APIs. He comes from a software background and writes about the tools retailers actually build on.

Hosting Magento on AWS without a six-figure surprise

June 3, 2026April 20, 2026 by James Chen
magento aws hosting

Platforms deep dive: Hosting Magento on AWS without a six-figure surprise.

D2C unit economics every founder should be able to defend

September 11, 2026April 18, 2026 by James Chen
d2c unit economics

Business deep dive: D2C unit economics every founder should be able to defend.

Local marketplaces explained: how they compete with national platforms

September 12, 2026April 16, 2026 by James Chen
local marketplaces explained

Local Retail deep dive: Local marketplaces explained: how they compete with national platforms.

Tools and vendors for last-mile delivery in 2026

May 29, 2026April 14, 2026 by James Chen
last-mile delivery tools 2026

Logistics deep dive: Tools and vendors for last-mile delivery in 2026.

How retailers report on sustainability without overpromising

August 16, 2026April 12, 2026 by James Chen
retail sustainability reporting

Consumer Trends deep dive: How retailers report on sustainability without overpromising.

Best WooCommerce payment gateways for US merchants

May 29, 2026April 10, 2026 by James Chen
woocommerce payment gateways us

Platforms deep dive: Best WooCommerce payment gateways for US merchants.

Why retail founders should pick a niche even when it feels narrow

May 23, 2026April 8, 2026 by James Chen
retail niche choice

Business deep dive: Why retail founders should pick a niche even when it feels narrow.

Klarna, Afterpay and Affirm compared for US merchants

July 6, 2026April 6, 2026 by James Chen
klarna afterpay affirm us merchants

Payments deep dive: Klarna, Afterpay and Affirm compared for US merchants.

Inside the BNPL playbook for retail in 2026

May 29, 2026April 4, 2026 by James Chen
bnpl retail 2026

Payments deep dive: Inside the BNPL playbook for retail in 2026.

Tools and vendors for brand profiles in 2026

May 23, 2026April 2, 2026 by James Chen
brand profiles tools 2026

Brands deep dive: Tools and vendors for brand profiles in 2026.

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About

ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C