SMS marketing for retail without annoying your list
Most retail SMS programs die from over-sending, not from a bad offer. Here is how to build cadence, segments, and compliance that protect your list while it still pays the rent.
Olivia Bennett
Retail media networks: should you advertise on Amazon and beyond
Retail media now tops $140B in spend. Here is how retailers decide which networks to buy, how much budget to allocate, and how to measure incremental ROAS.
Live shopping in the West: what finally works
Western live shopping spent five years failing to copy China. In 2026 the formats that convert look nothing like Taobao Live: shorter, replay-first, and built on creator trust rather than discount pressure. Here is what works and what to budget.
Working with micro-influencers without wasting budget
Most micro-influencer spend leaks through bad vetting, vague briefs, and untracked links. Here is how 2026 retailers structure deals, measure incremental sales, and scale only what proves out.
How retail companies issue guidance and why analysts care
News deep dive: How retail companies issue guidance and why analysts care.
Inside the org chart of a typical large retail company
News deep dive: Inside the org chart of a typical large retail company.
How to choose the right e-commerce platform for your store
Pillar: How to choose the right e-commerce platform for your store.
What changed in sustainability & ethics for retail teams in 2026
Consumer Trends deep dive: What changed in sustainability & ethics for retail teams in 2026.
Magento in 2026: who still needs Adobe Commerce
Platforms deep dive: Magento in 2026: who still needs Adobe Commerce.
The 2026 retailer AIO checklist in plain English
Marketing deep dive: The 2026 retailer AIO checklist in plain English.