Micro influencers versus mega influencers for retail brands
Marketing deep dive: Micro influencers versus mega influencers for retail brands.
Olivia Bennett
Dupe culture: how value shoppers shifted retail in 2026
Dupe culture stopped being a joke and became a strategy. Here is how value shoppers reshaped pricing, private label, and brand loyalty across retail in 2026.
How AliExpress payment protection actually works for buyers
E-commerce deep dive: How AliExpress payment protection actually works for buyers.
Quiet luxury and what it means for retail merchandising
Quiet luxury is not a marketing slogan, it is a merchandising discipline. Here is how the shift toward discreet, durable premium goods changes assortment, pricing, store layout and the numbers your buying team should watch in 2026.
SMS marketing for retail without annoying your list
Most retail SMS programs die from over-sending, not from a bad offer. Here is how to build cadence, segments, and compliance that protect your list while it still pays the rent.
Tools and vendors for returns & reverse logistics in 2026
Logistics deep dive: Tools and vendors for returns & reverse logistics in 2026.
Retail media networks: should you advertise on Amazon and beyond
Retail media now tops $140B in spend. Here is how retailers decide which networks to buy, how much budget to allocate, and how to measure incremental ROAS.
How private label discount brands undercut national brands
Consumer Trends deep dive: How private label discount brands undercut national brands.
Live shopping in the West: what finally works
Western live shopping spent five years failing to copy China. In 2026 the formats that convert look nothing like Taobao Live: shorter, replay-first, and built on creator trust rather than discount pressure. Here is what works and what to budget.
What to do in the first six hours of a retail PR crisis
Brands deep dive: What to do in the first six hours of a retail PR crisis.