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Ryan O'Donnell

Austin-based startup reporter. Covers US D2C founders, venture funding rounds, and scaling brand stories.

Earnouts in retail acquisitions: the clause that decides your payout

May 29, 2026May 20, 2026 by Ryan O'Donnell
ma exits

A practical 2026 guide to earnouts in retail acquisitions: how the clause works, which metric protects sellers, and how to value the contingent slice.

Selling a retail brand: how strategic buyers value you

May 29, 2026May 19, 2026 by Ryan O'Donnell
ma exits

Strategic buyers value retail brands differently than financial buyers. Here is how they build the number, what they pay a premium for, and the diligence triggers that quietly cut your multiple before you ever shake hands.

Jumia and Konga for sellers entering Africa

May 3, 2026 by Ryan O'Donnell
jumia konga africa

Trade deep dive: Jumia and Konga for sellers entering Africa.

AliExpress for resellers: a practical guide for 2026

June 29, 2026May 2, 2026 by Ryan O'Donnell
aliexpress reselling 2026

E-commerce deep dive: AliExpress for resellers: a practical guide for 2026.

Self-checkout in retail: when it pays and when it kills morale

June 29, 2026May 1, 2026 by Ryan O'Donnell
self checkout retail

Payments deep dive: Self-checkout in retail: when it pays and when it kills morale.

How to write a returns policy that customers actually trust

June 26, 2026April 29, 2026 by Ryan O'Donnell
returns policy that works

Logistics deep dive: How to write a returns policy that customers actually trust.

Tools and vendors for paid ads in 2026

April 28, 2026 by Ryan O'Donnell
paid ads tools 2026

Marketing deep dive: Tools and vendors for paid ads in 2026.

Modern POS systems for retail: what to look for in 2026

June 24, 2026April 27, 2026 by Ryan O'Donnell
modern pos systems retail 2026

Payments deep dive: Modern POS systems for retail: what to look for in 2026.

Retail media networks explained: Amazon, Walmart, and beyond

April 25, 2026 by Ryan O'Donnell
retail media networks

Marketing deep dive: Retail media networks explained: Amazon, Walmart, and beyond.

TikTok ads for retail brands without burning cash

April 23, 2026 by Ryan O'Donnell
tiktok ads retail

Marketing deep dive: TikTok ads for retail brands without burning cash.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C