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Ryan O'Donnell

Austin-based startup reporter. Covers US D2C founders, venture funding rounds, and scaling brand stories.

FX risk for cross-border retailers explained without the jargon

May 29, 2026April 15, 2026 by Ryan O'Donnell
fx risk cross border retail

Trade deep dive: FX risk for cross-border retailers explained without the jargon.

Adding BNPL to a Shopify or WooCommerce store the smart way

May 24, 2026April 13, 2026 by Ryan O'Donnell
add bnpl shopify woocommerce

Payments deep dive: Adding BNPL to a Shopify or WooCommerce store the smart way.

Case study: how a single TikTok video built a kitchenware brand

May 23, 2026April 11, 2026 by Ryan O'Donnell
tiktok kitchenware case

Brands deep dive: Case study: how a single TikTok video built a kitchenware brand.

Last-mile carriers compared from USPS to gig fleets

May 23, 2026April 9, 2026 by Ryan O'Donnell
last mile carriers compared

Logistics deep dive: Last-mile carriers compared from USPS to gig fleets.

How ChatGPT cites retail content: a practical breakdown

May 29, 2026April 7, 2026 by Ryan O'Donnell
chatgpt retail citations

Marketing deep dive: How ChatGPT cites retail content: a practical breakdown.

Sourcing from Alibaba without getting burned: a buyer playbook

May 29, 2026April 5, 2026 by Ryan O'Donnell
alibaba sourcing playbook

E-commerce deep dive: Sourcing from Alibaba without getting burned: a buyer playbook.

Tools and vendors for card networks in 2026

May 29, 2026April 3, 2026 by Ryan O'Donnell
card networks tools 2026

Payments deep dive: Tools and vendors for card networks in 2026.

The 2026 card network rule changes US retailers should plan for

May 29, 2026April 1, 2026 by Ryan O'Donnell
card network rules 2026

Payments deep dive: The 2026 card network rule changes US retailers should plan for.

Inside the modern brand playbook for retail and e-commerce

May 23, 2026March 30, 2026 by Ryan O'Donnell
brand strategy

Pillar: Inside the modern brand playbook for retail and e-commerce.

How retailers should handle faceted navigation without killing SEO

May 29, 2026March 28, 2026 by Ryan O'Donnell
faceted navigation seo

Practical 2026 playbook for taming faceted navigation on US retail sites: which facets to index, which to block, and how to measure whether the cleanup actually moved rankings.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C