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Ryan O'Donnell

Ryan O'Donnell covers retail business, funding, and dealmaking from Austin. His reporting tracks venture and private-equity money flowing into commerce, retail-tech startups, and the strategy behind expansions and exits.

Retail margin structure: the P&L every D2C founder must master

May 29, 2026May 22, 2026 by Ryan O'Donnell
scaling d2c

Most D2C brands die with a healthy gross margin and an empty bank account. Here is the line-by-line P&L and the four margin layers that decide whether you survive.

Aggregator exits after the Thrasio era: realistic outcomes

May 29, 2026May 21, 2026 by Ryan O'Donnell
ma exits

The roll-up boom that minted nine-figure aggregators is over. Here is what an aggregator exit realistically pays in 2026 and the earnout traps that quietly erase the headline number.

Earnouts in retail acquisitions: the clause that decides your payout

May 29, 2026May 20, 2026 by Ryan O'Donnell
ma exits

A practical 2026 guide to earnouts in retail acquisitions: how the clause works, which metric protects sellers, and how to value the contingent slice.

Selling a retail brand: how strategic buyers value you

May 29, 2026May 19, 2026 by Ryan O'Donnell
ma exits

Strategic buyers value retail brands differently than financial buyers. Here is how they build the number, what they pay a premium for, and the diligence triggers that quietly cut your multiple before you ever shake hands.

Picking an influencer agency for retail: questions to ask first

May 13, 2026 by Ryan O'Donnell
pick influencer agency retail

Marketing deep dive: Picking an influencer agency for retail: questions to ask first.

How to price items on eBay without leaving money on the table

May 11, 2026 by Ryan O'Donnell
ebay pricing strategy

E-commerce deep dive: How to price items on eBay without leaving money on the table.

Tools and vendors for pop-up & experience in 2026

July 8, 2026May 7, 2026 by Ryan O'Donnell
pop-up and experience tools 2026

Retail deep dive: Tools and vendors for pop-up & experience in 2026.

Cart abandonment emails that recover real revenue

July 5, 2026May 5, 2026 by Ryan O'Donnell
cart abandonment emails

Marketing deep dive: Cart abandonment emails that recover real revenue.

Jumia and Konga for sellers entering Africa

May 3, 2026 by Ryan O'Donnell
jumia konga africa

Trade deep dive: Jumia and Konga for sellers entering Africa.

AliExpress for resellers: a practical guide for 2026

July 16, 2026May 2, 2026 by Ryan O'Donnell
aliexpress reselling 2026

E-commerce deep dive: AliExpress for resellers: a practical guide for 2026.

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ShopAppy is a global retail and e-commerce news magazine. We cover marketplaces, payment networks, logistics, and consumer trends from London, New York, Tokyo, and beyond. Independent reporting on the businesses reshaping global commerce.

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Copyright © 2026 shopappy.com

  • Brands & Stories
    • Brand Profiles
    • Case Studies
    • Crisis & PR
    • Marketing Campaigns
  • Consumer Trends
    • Discount & Value Shopping
    • Gen Z & Millennial Buying
    • Luxury & Premium
    • Sustainability & Ethics
  • Digital Marketing & SEO
    • AIO for Retailers
    • Email & Loyalty Marketing
    • Influencer & Social Commerce
    • Paid Ads
    • SEO for Retailers
  • E-commerce
    • Alibaba
    • AliExpress
    • Amazon
    • Cross-border Selling
    • D2C & Mobile Commerce
    • eBay
    • Mercado Libre
    • Shopee
    • Temu
  • E-commerce Platforms
    • BigCommerce
    • Headless & Custom Commerce
    • Magento
    • OpenCart
    • PrestaShop
    • Shopify
    • Wix & Squarespace Commerce
    • WooCommerce
  • International Trade
    • Cross-border Commerce
    • Currency & FX
    • Regional Marketplaces
    • Tariffs & Customs
  • Local & Independent Retail
    • Community Commerce
    • Local Marketplaces
    • Main Street & High Street
    • Small Business Stories
  • Logistics & Supply Chain
    • Last-mile Delivery
    • Returns & Reverse Logistics
    • Shipping & Fulfillment
    • Warehousing & Inventory
  • News
    • Breaking News
    • Company News
    • Industry News
    • Policy & Regulation
  • Payments & Fintech
    • BNPL
    • Card Networks
    • Crypto & Digital Wallets
    • POS & In-store Tech
  • Retail Industry
    • Brick-and-mortar Trends
    • Department Stores & Chains
    • Pop-up & Experience Retail
    • Supermarkets & Grocers
  • Startups & Business
    • Founder Stories
    • M&A & Exits
    • Retail-tech Funding
    • Scaling D2C